Shi Yuzhu: My Success Is Not Flickering.

The giant before 1997 and the giant after the 1997.

Before 1997, we were fearless and fearless, shouting slogans "to be China's IBM", to run rampant, and finally to lose.

Leaving behind a barren grass ravaged building, plus billions of dollars in debt.

Once I die, I know the taste of death.

In the past 10 years, Shi Yuzhu has been running thin ice, carefully selling brain platinum, investing in bank shares, marching into online games, and in the ruins, he has made over 50 billion yuan of fortune in the twinkling of an eye.

Why can Shi Yuzhu "reverse" in the second half?

Yes, he really possessed a set of original secrets of keeping a house, creating several top-level equipment for himself.

　　中场休息的感悟

Shi Yuzhu was born in the northern Huaiyuan County of Anhui in 1962.

In 1980, Shi Yuzhu was admitted to the Department of mathematics of Zhejiang University in the first place of the county. He scored 119 points in Mathematics (120 points). After graduation, he was assigned to the Anhui Provincial Bureau of statistics. He was 24 years old.

Because of his outstanding work, he was sent to Shenzhen University for further study as the third tier.

In August 2, 1989, he used the newspaper "computer world" to advertise the money after the first time, and made a 8400 yuan advertisement with all 4000 yuan: "M-6401, a historic breakthrough".

13 days later, Shi Yuzhu won 15820 yuan. A month later, 4000 yuan advertising had been returned for 100 thousand yuan; 4 months later, the new advertising investment earned him 1 million.

This year, Shi Yuzhu came up with the idea of starting a company. He thought, "IBM is an internationally recognized blue giant. The company I run will also become IBM of China, so I would rather name the company with the word" giant ".

In 1995, the giant launched the "three campaigns", bringing 12 health products, 10 medicines and 10 pieces of software together to the market and putting advertisements 1 hundred million.

Shi Yuzhu was listed as the eighth richest mainland by Forbes.

In 1996, when the giant building was in urgent need of funds, Shi Yuzhu decided to pfer all the funds of health care products to the giant building, and the health care business was rapidly overflowing because of the excessive blood pumping and poor management.

The giant group is in danger.

Sales of brain gold reached 560 million yuan, but more than 300 million of bad debts.

　　“送礼就送脑白金”

Fortunately, Shi Yuzhu, who has been badly hit, seems to be lacking in everything except money. The management team of the more than 20 company still stays in the most difficult time, and no one leaves.

And Shi Yuzhu has two items to choose from, one is health care product brain platinum, the other is the software he started.

In 1998, Shi Yuzhu, who had been exhausted, borrowed 500 thousand yuan from his friends and started working on brain platinum.

With only 500 thousand yuan in his hand, Shi Yuzhu can no longer afford to play like he used to.

In the end, he made Jiangyin a base for a comeback.

Before starting the Jiangyin market, Shi Yuzhu first made a "Jiangyin survey".

Wearing dark glasses, he went to the village town and searched from house to house.

Because young people went out to work in the daytime, they were old ladies at home, but they could not see anyone for a long time.

As soon as Shi Yuzhu went, they were very happy. Shi Yuzhu sat on the bench and chatted with them in the courtyard, conducting a firsthand investigation in the chat.

"Have you ever taken health care products?"

"If you can improve sleep, do you need it?"

"Can you regulate bowel and bowel movements?"

"Can you strengthen your energy?"

"How about the price? Would you like to use it?"

Usually, these old people will tell Shi Yuzhu: "you want to eat this product, but I can't bear to buy it.

I'll wait for my son to buy it! "

Shi Yuzhu then asked, "how do you usually buy your son after you finish eating health care products?"

The answer is that they often feel embarrassed to tell their son directly, but they put the empty boxes in a conspicuous place to give hints.

Shi Yuzhu was sensitive to the fact that he had a great reputation, and he launched the household advertisement. "This year, we do not accept gifts at the festival, but accept gifts only."