Behind The Discount Of Luxury Goods

Tens of thousands of internationally priced clothes, bags and 1 to 50 percent off promotions are temptations.

  　　  名品折价掀起抢购潮

An international brand has set up a special store in the top floor of the shopping mall. Its clothing, bags, belts, scarves and other products are all sold at the lowest discount of 1 to 50 percent off in history, attracting a large number of shopping malls and passers-by to purchase.

Around ten a.m., people in other places of the mall were sparsely scattered. Only a long queue was formed at the gate of the unique store. The author found that it was necessary to wait outside the door for 30 minutes.

In the store, the discount price is not cheap: a leather bag, the original price is nearly 17000 yuan, and the price is 5000 yuan after the discount. The cost of a coat is 12000 yuan, and it still needs 3500 yuan after the discount. The cheapest T-shirt also needs 500 yuan each.

Customers are divided into two categories, or they leave without buying one, leaving behind a shopping basket, each with one basket on their hands, and one piece of clothing inside.

At the cashier's desk, I saw that at least 3 customers were buying.

"This kind of big name is usually not discounted, and 90 percent off is a rare experience in 3 years."

A thirty year old woman told the author that she often paid attention to the brand and suffered from high price. Even if she liked it, she could only wait and see.

Yesterday, cheap, she bought 4 clothes at one time.

Another man, who was dressed in the time, revealed that the name of the brand is the price, and the power of the queue is the logo on the clothes.

  　　  商业业态尚需完善

"Professional international discount stores in Wuhan are still blank, and Wuhan's business format needs to be improved."

People in Wuhan City Commerce Bureau analyze the phenomenon of discounted international famous brands.

He pointed out that the commercial form of Wuhan from the department store in 1990s to Moore and pin Mao in the 00's in twenty-first Century, has undergone more than 10 years of evolution.

In the early years of the overall planning of the business sector, the competent authorities have put forward the idea of developing a variety of formats such as high-end department stores and discount stores.

For various reasons, it has not been realized.

On the one hand, international brands such as GUCCI, Dior and LV are very cautious about entering a city. They will examine various aspects of fashion atmosphere and consumption potential. In recent years, the consumption potential of Wuhan market has gradually emerged, and these "bigwigs" have gradually entered the Wuhan market.

At present, there are only counters in the new world, some high-end shops, Wuhan International Plaza and five star hotels.

There is no discount for commercial stores, and there is little room for discount stores.

From the pricing of these brands, even after ninety percent off, the price is still around 1000 yuan, higher than the normal price of general merchandise.

What's more, most of the time are 50 percent off, 30 percent off, or even higher, and the consumption crowd is limited.

However, the "panic buying tide" presented at the moment reflects the purchasing power of Wuhan residents and has potential to tap.

According to the author's understanding, at present, some businesses are optimistic about the Wuhan international high-end merchandise discount store market, and have already chosen to enter the site.