You Need To Be A Gambler Before Starting A Business.

You want to start a business, first of all, you must be a gambler!

The reason is simple: Entrepreneurship itself is an adventure. Gamblers have the courage to bet and win or lose, so they are the most suitable entrepreneurs. Scientific research has found that gamblers' psychological endurance is far stronger than that of ordinary people, and entrepreneurship is the most powerful activity of psychological endurance.

Shi Yuzhu's gambler spirit

The study found that most successful people have a certain degree of gambling, especially in the business world. Shi Yuzhu's gambling nature is known to all. When he developed the M-6401 desktop publishing system in Shenzhen in that year, Shi Yuzhu only had 4000 yuan on his body, but he set a 8400 yuan advertisement layout to the computer world. The only requirement was to publish the advertisement first and then pay the money. His deadline is only 15 days. He did not enter the first 12 days. On the thirteenth day, he received 3 remittances, a total of 15820 yuan. After two months, he earned 100 thousand yuan. Shi Yuzhu put all 100 thousand yuan into advertising, and 4 months later, Shi Yuzhu became a millionaire. This story is now very popular with people, but think about it, if 15 days ago, Shi Yuzhu didn't receive enough money to pay the advertising fee. If the computer world once again issued a debt collection statement to Shi Yuzhu in the newspaper, we probably never saw a vigorous Shi Yuzhu and a gamble Shi Yuzhu.

Many entrepreneurs have adventures and adventures on the way to entrepreneurship. This jump has been successful, success has been achieved, and the day has gone up. If it can't be done, it will have to go to Phoenix. In those days, Zhou Feng took people to do Ting Mei, a project of 5 million yuan, which did more than 2 years, and spent 4 million 400 thousand yuan or not. Seeing that money is gone, partners lose confidence and want to sell this project. Zhou Feng said that such a good project can not be sold, but also to sell a good price. Partners say, how can such a project sell so much money, or else you can buy the project yourself. Zhou Feng bought the project for 50 thousand yuan. As a result, we had a partnership company. At the cost, Zhou Feng gave up all of his interests in the partnership. It was said that the loss was tens of millions of dollars.

Zhou Feng, with his 23 employees, collateralized his house and collateralized 3 million yuan with a few friends. He put 50 thousand yuan in his account, and he counted the other money. He could spend two months in Beijing advertising. From November of that year to the end of December, he told the staff that this time we made it, we could not do it. You divided the 50 thousand dollars into your severance payment. I do not owe you any wages. Let's do that. These words moved his employees to tears. At that time, everyone fought bravely, and all of them worked hard. Zhou Feng became a billionaire. Many of his employees became millionaires and millionaires. Many university professors and market experts now have many reasons for analyzing Zhou Feng and Ting Mei, but they are not so complicated. To put it plainly, it is only a suitable product, plus a leader who dare to gamble with nature, plus some appropriate marketing methods, such a successful case.

Entrepreneurship requires courage and adventure. Venture spirit is an important part of entrepreneurship, but entrepreneurship is not gambling. The adventures of entrepreneurs are different from aggressive ones. There is a story: a person asks a philosopher, what is adventure, what is aggressive? The philosopher said, for example, there is a cave, there is a barrel of gold in the cave, you go in and get the gold out. If the cave is a wolf hole, you are an adventure; if that cave is a tiger hole, you are aggressive. The man said he understood. The philosopher added that if the cave is just a bundle of chopsticks, even if it is a dog hole, you are also aggressive.

What does this story mean? It means that adventure is a kind of thing that you can get through hard work, and that is worth your while. Otherwise, you are just aggressive and dead. Entrepreneurs must distinguish between risk-taking and aggressive, and distinguish between what is bravery and what is ignorance. Ignorance and aggressive progress will only make things worse. Your actions will become meaningless and ridicule.