Smes Show "Ant Power"

　　 Revival brings business opportunities to growth fabric brands.

According to customs statistics, in the first 4 months of this year, China's clothing exports amounted to $32 billion 190 million, an increase of 9.5%, and textile yarns, fabrics and their products exported 21 billion 600 million US dollars, an increase of 26.1%. The previous data also showed that the textile industry achieved a profit of 22 billion 300 million yuan, an increase of 71.6% (9.5% lower than that of the same period last year) in 1~2 months, and the added value of the textile industry increased by 13.4% in the first quarter, an increase of 7.3 percentage points over the same period last year. At the same time, domestic cotton prices have climbed sharply in recent years.

On the one hand, the textile market showed the trend of economic recovery in the first 4 months of this year; on the one hand, the negative effects brought by many uncertainties; as Yang Zhaohua, vice president of the textile industry branch of China Council for promoting trade, said, 2010 and 2011 are still challenging for domestic textile enterprises. Having experienced the baptism of the global economic crisis, domestic textile enterprises have begun to consciously strengthen their ability to deal with challenges. Among them, energy saving and consumption reduction has been transformed from a topic of the cusp to a practical proposition in the work of textile and fabric enterprises; and the strength of small and medium-sized fabric Enterprises in crisis and the strength that small ants can not ignore has also become a major attraction in the domestic textile industry.

　　 Energy saving and consumption reduction is imperative

The rising price of raw materials and the increase of labor costs have made the price advantage of Chinese textile products more and more weakened. Facing this practical problem, the road of reducing carbon and environmental protection and energy saving is not only a trend, but also imperative. It has even become an effective means for textile enterprises to avoid related risks.

Hangzhou Jimei printing and dyeing Co., Ltd. is one of the beneficiaries of energy saving and consumption reduction. The company not only takes consumption reduction as a routine work, but also takes it as a powerful measure to enhance efficiency. In 2009, two production lines were stopped in Jimei's printing and dyeing industry. However, by increasing efficiency and improving the production process, the overall output had not been reduced. In addition, the transformation of sewage reuse and the transformation of thermal energy cycle had greatly reduced the cost of printing and dyeing in Jimei. According to Shen Xuefeng, director of marketing of the company, in 2009, the benefits of printing and dyeing in Jimei through energy saving and emission reduction were 1/3 of the company's total profits. Enterprises really felt that the most effective way to reduce costs and increase profits is to save energy and reduce consumption. The measures taken by Jiangyin Forster Textile Co., Ltd. to deal with the cost increase include not only energy conservation and emission reduction, but also the improvement of the enterprise environment, the improvement of equipment efficiency, and the reduction of dependence on people. In this regard, Yang Zhaohua said that under the current situation, China's textile enterprises "low carbon environmental protection" is by no means just a gimmick, because now there is no hype to the enterprise. On the one hand, the relevant domestic and foreign provisions, suppliers inspection factories are more stringent; on the other hand, the growing production costs of enterprises are irreversible, and the growth of expenditure can not be avoided. Only energy conservation and consumption reduction is the most effective and effective strategy.

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  Accurate positioning and vigorous vitality

In 2009, some small and medium-sized fabric enterprises in China emerged, showing different strategies to deal with crises. They even displayed greater competitiveness than some large and famous enterprises.

Turning to this problem, Yang Zhaohua said that due to the special circumstances of the economic crisis, foreign markets tend to lower prices, and large textile enterprises are relatively more damaged. At the same time, large enterprises have many employees and miscellaneous businesses, which are lagging behind in response to the crisis, and small and medium-sized enterprises need to be calm in this regard. Although the development of SMEs in 2010 and 2011 seems to be more severe, they also have more opportunities than large enterprises. He also gave some suggestions for the development of small and medium-sized fabric enterprises. For small and medium-sized fabric enterprises that go through the middle and low end product line, on the one hand, we must continue to do well in the domestic market, we can focus on the vast rural market, and make low price but not low quality fabrics. But we should pay attention to that all products must pass quality inspection before they get the market, the basic indicators must be achieved; on the other hand, they will continue to do a good job in supporting large enterprises.

In addition, some small and medium sized enterprises with "small body implying great energy" are also entering the high-end fabric market. They have opened the small batch and multi batch market with the tenacity of ants and the attention of bees, and have filled the defects of the supply system of Chinese fabric enterprises all the time. At the same time, these small and medium-sized enterprises are also a powerful force in developing high-end products and building individual brands. Shanghai's high-end jacquard fabrics, Beijiang textile high-end denim fabrics, and Shaoxing Yongjun's high-end products. Small and sophisticated development strategies enable SMEs to make accurate and effective moves in the rapidly changing market trend.

A blessing in disguise is a blessing in disguise. During the economic crisis, there were some heavy loss fabric enterprises in China, but it also strengthened the determination of more fabric enterprises to improve their comprehensive strength. Although the price of cotton is still rising, the risk of RMB appreciation is more and more obvious, and the international market is still turbulent. But as long as the textile industry grasps the overall direction, the fabric enterprises will find their own positioning, so they will be able to grasp the development opportunities after the warmer.