Dog Shoes: Making Brand With Art

Set up the baby dog art troupe and carry out the FLASH national anime short film audition contest. The brand of "good dog" of Quanzhou Nan Qi Shoes Co., Ltd., with the differentiated brand positioning of "art disguised as my childhood", has launched a series of brand development road advocated by "art".

It is understood that, as the first children's product brand to set up the "children's Art Troupe" in Fujian Province, all the members of the little dog art troupe came from Quanzhou's local art seedlings. "The establishment of the art troupe can continuously explore the artistic potential of children and display their artistic talents. This is also a positive attempt to enhance the awareness and reputation of the dog brand. Wu Hui, general manager of Nan Qi shoe industry Co., Ltd.

It is learnt that the art troupe also arranged the dance "dog's caprice" according to the image of the good dog and the corporate culture. At the same time, according to the image of the five Fuwa, the dance "China Fuwa" was arranged. "Through the spread of dance, the brand connotation of enterprises is better reproduced." Wu Hui said.

In addition to letting children interpret the brand connotation by singing and dancing, the dog has also held two consecutive FLASH national animated short film audition competitions. "This has become a reserved program for us and will continue to be held in the future." Wu Hui said.

According to the introduction, the dog flash national animated short film audition competition was held jointly by the famous flash websites such as Nan Qi company and the flash empire. All the entries were based on the "cute dog", with vivid, lively and unique plot, and displayed in the form of flash animation short film.

Wu Hui said that every stage of the flash animated short film audition competition was closely integrated with the dog's brand publicity.

Not long ago, the dog officially signed a brand management agency in Shanghai. It will upgrade and upgrade the core sectors such as brand marketing, R & D mode and enterprise internal management.