Chinese Shoe Enterprises Have Their Own Tricks To Get Out Of The Market Dilemma

With the arrival of the post crisis era, the consumption in the international market has not been boosted effectively, and the frequent trade frictions have made enterprises like frightened birds. How easy is it to expand domestic demand? In the increasingly white hot domestic market, the difficulty of seizing the market and the fierce competition make enterprises have lingering fears.

　　 Dilemma: frequent international trade frictions

Solution: Kangnai realizes "Made in Russia" by adopting the "Going Global" strategy

Frequent trade frictions have hindered the export of enterprises. Through different ways of "going out", the transformation from product output to capital output and brand output can be achieved, or it can be a way to solve difficulties. In the "going global" strategy, Kangnai Group has achieved great success and successfully realized "Made in Russia".

The first phase of the Russian Ussurisk Economic and Trade Cooperation Zone, jointly built by Kangnai Group and other enterprises, has been successfully put into operation. The economic and trade cooperation zone is located in Ussurisk, Russia, only 53 kilometers away from Dongning Port, Heilongjiang Province. The leather shoes produced by Kangnai Group here are labeled "Made in Russia". According to the existing laws and regulations, a pair of finished shoes enters the Russian market, and the tariff is as high as 15%, while the tariff for a pair of semi-finished leather shoes is only 5%. By assembling semi-finished leather shoes in the Russian Ussurisk Economic and Trade Cooperation Zone, enterprises can not only sell them safely in Russia, but also send them to the main markets of the EU, reducing tariff costs and not worrying about "anti-dumping" and other issues. The price of finished shoes that can only be sold for tens of yuan in China may be 10 times higher when they are delivered to consumers if they are processed in Russia as semi-finished products and then labeled "Made in Russia".

Kangnai Group has written a trilogy of "going global" from exporting products to opening franchised stores overseas and then setting up production parks overseas.

　 Dilemma: weak international consumer market

Cracking: The rich and noble bird attacks in many ways to implement diversification strategy

In recent years, Shishi Fuguiniao has always adhered to its own brand internationalization strategy. In the international market, Fuguiniao has developed markets in more than 50 countries, such as Russia, the United States, Singapore, Brazil, etc., and has also carried out the international registration of the Madrid trademark to launch an impact on international brands.

People from the Ministry of Foreign Trade of Fuguiniao Shoes told reporters that this was forced out in the international anti-dumping war in recent years. In the financial crisis, such market layout helped enterprises avoid market turbulence. While some other shoe companies only focus on the US market after the European market shrank, the impact will be much greater this time.

During the financial crisis, in addition to the diversification of the international market, Fuguiniao also increased the pace of expansion of domestic sales, and its domestic direct or franchise stores, stores in stores have reached more than 2800.