Hugo&Nbsp; Boss2015 Online Sales Are Expected To Reach 100 Million Euros.
The largest clothing manufacturer in Germany
Hugo Boss
It is estimated that online sales in 2015 will reach 100 million euros as the online business expands to areas outside Europe, including the United States, China and Japan.
Hugo Boss launched its network business in the UK last year, and has launched new online stores in Germany, France, Holland, Belgium and Norway.
Subsequently, the clothing manufacturer began selling online in the US, CEO Claus-Dietrich Lahrs said in an interview.
Lahrs
Relying on the revenue growth brought by the Internet, Metzingen, a German based company, has achieved an average annual sales growth of 8% per year before 2015.
Forrester research predicts that its online sales in the United States will grow by 13% this year and 10% in 2011.
Lahrs said that so far, the online business has been "very satisfactory" and exceeded the company's own expectations, but he refused to disclose more details.
Boss will open online stores in China, Hongkong and Japan next year, the CEO said.
Hugo Boss
Not long ago, it announced that the company's goal was to increase its revenue from 1 billion 560 million euros last year to 2 billion 500 million euros in 2015.
The company said it would earn 500 million euros in interest, taxes, depreciation, amortization and one-time charges in 2015, compared with 270 million euros in 2009.
Boss also announced that this year's sales will grow in "single digit" because of the increasing demand for suits in North American and Asian markets.
It is reported that business profits will grow faster than sales growth, and this trend will continue in 2011.
The clothing manufacturer in Germany, which sells up to 1200 euros in price, said that it plans to open 60 new single brand stores every year by the end of 2015, of which about 20 new stores are opened in China every year.
The company says that the world's most populous country will rank among the three largest single Boss markets in 2015.
Lahrs said: "we will become a major player in the apparel retail industry."
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