Ma Yun: Look At Yourself First.

"Look at yourself first" is one of the prescriptions for the treatment of big business diseases. But it's easier said than done. Jack Ma There is no need to emphasize the entrepreneurial mindset many times, without having to be inspired by avant-garde modeling. Alibaba We must guard against the premature aging of enterprises. Ma Yun knows well that leaders are more worried than enterprises.

Change is always full of variability. We must constantly predict the possibility of disaster, and prepare for it even when there is no disaster. The core idea of eastern and western philosophy is to embrace change and create change. When the situation is good, we must prepare for the bad situation. When the situation is not good, I will adjust my mindset and say to myself: opportunity has come.

Adjust mentality and learn to adapt to crisis.

In 2008, I said, 1 years later, we will adapt to the economic crisis. Today, I feel that everyone has begun to adapt. From the face of everyone here, I saw panic last year (2008). What I saw this year (2009) is calm. I think the first risk facing enterprises is whether they can adapt themselves to the crisis. The crisis always exists, so we can say "Post Crisis Era" instead of "Post Crisis Era", which is essentially different. I want to ask, what is the crisis coming so fast, how fast we are going, what signals we send, what do we get from it? Why are the crises coming and going so fast? When will they come again? Before, the crisis is coming 10 years, now it is 5 years, and the future may become 3 coming and coming. Are we ready to adapt to the crisis? This is the first question I want to say.

We are faced with tomorrow, we need to change ourselves by changing the society. We should not be proud of the crisis, nor can we rejoice over the present disaster. If we do not learn anything from it, so that we can change ourselves and create the future, at best we just spend our financial crisis. Psychological crisis is not solved.

We all do it. enterprise No matter how big the others think we are, we are small businesses with the world 500. Only by looking at ourselves first can we make the business bigger. Last year (2008), I felt that this crisis was a disaster for the big enterprises. When the storm came, it must be a big tree. There would be no problem with the grass. There would never be a typhoon rolling up the grass. However, after the typhoon passed, everyone would only save the big tree, no one saved the grass, and stepped on the grass to save the big tree. I want to use this analogy to remind you that the post crisis era is the crisis of small businesses.

See the situation and give up decisively.

I personally believe that the era of change has arrived. But change is also painful because it is very difficult to change habits. Let me share with you the experience of Alibaba last year (2008). At that time, everyone was asking whether Ali still wanted to move forward in 2009. Seeing that they were considering growth, I said, forget about growth. Next year (2009) is zero growth. When change comes, all you have to do is give up what you thought was the most important thing yesterday. In 2009, we abolished all assessments of turnover and profit, not what I wanted employees to do, but what employees wanted to tell me what they wanted to do and what they could do for the company.

So we canceled the assessment index. That is to say, I eliminated the factor of GDP growth by 8%. I want my employees to give me healthy and real data when they forget KPI pressure, and the result is that the company is doing better and better. We must learn to give up the best things of yesterday, but there are three things that we can not give up. That is the dream, the feeling of first love, and the thought.

If you only learn to seize the opportunity, you will always be a businessman. Opportunities will not be called at any time. With the help of system, culture, talents and other auxiliary means, the opportunity will be bigger and stronger, and from businessmen to entrepreneurs, this is the biggest challenge. In the past few years of reform and opening up, we have seen how many businessmen have ups and downs. Only by combining the company with the system, culture and talents can enterprises go for a long time.