Real Name System Is Implemented In &Nbsp; Netizens Are Worried About Online Shops.

China's first administrative regulation on the regulation of online commodity trading and related services, the Interim Measures for the management of online commodity trading and related services (hereinafter referred to as "measures"), has been formally implemented since July 1st.

"In order to establish a good network management system, it is imperative to implement the network real name system, and require some online shops to register for business." the China Electronic Commerce Research Center believes that this has caused many sellers' doubts about "taxation". Online stores have attracted consumers by "cheap and good quality", but the real name system will pave the way for the "charging system". As a result, it will increase the operating costs and risks of online stores, and raise the price of commodities in disguise.

The business administration of the State Administration of industry and Commerce has clearly stipulated that network service providers who provide network access, server hosting and virtual space rental services for online commodity trading and related services shall require the applicant to provide information on operation qualification and personal real identity, sign a network service contract, and record the Internet information in accordance with the law. The information of the applicant's business license or personal identity information should be recorded for up to 60 days.

This is interpreted as Online shop real name system In recent years, the Ministry of culture promulgated the "Interim Measures for the management of online games" and the central bank's "non-financial institutions payment services management measures", which constituted the "three ways" for China's Internet industry.

"From the current situation of online trading platform operators, it is difficult to carry out the real name system even if it is taxed." according to the report of the China Electronic Commerce Research Center, although some Internet trading platforms introduce the real name system, the sellers' personal information is still asymmetric. For example, since Taobao started its real name system since its inception, the seller can not change the cancellation information after the sale of the seller, and Taobao also has no measures to update it at the later stage. There are widespread problems of selling identity cards to open shop, transfer, lease and so on. That is to say, the real operators of the net store and those who pass the real name authentication may not be the same person, and the network trading market needs to be rectified. Therefore, in the short term, the tax authorities should not be too small to levy taxes on the shop.

On the other hand, from the current situation of online commodity operators (mainly here refers to individual online stores), the "registration conditions" and "registration of business registration according to law" mentioned in the "measures" do not specify what registration conditions should be specific, which needs to take into account the scale of operation, turnover and other aspects. In the near future, taxation of online shops should also be made clear in time, including the starting point of Taxation and the specific policies such as tax reduction and exemption. In the long run, tax collection is inevitable and is the way to go to a certain stage.

Domestic first-line network trading platform such as Taobao, Tencent pat Network and Baidu have ah, and so on, most of the B2C enterprises in China have realized the real name system, so the real name system has little impact on most online stores.

Several network traders contacted by reporters Operation platform Basically, the new regulation has no effect on platform trading, because the real name system has already been completed, and there is no need to stop and rectify. "The new regulation will not cause a real burden on the business operators, and it may be more troublesome in some technical aspects," said Lin Wenqin, founder of MMBUY.

"If we levy taxes, we are actually paying taxes, but the state has greater support in encouraging high-tech start-ups such as the Internet. It may be worrying that more" self-employed shop owners ", because such a shop is basically a tax exemption operation without a license, said an electric business enterprise in Shanghai.

"Anyway, I don't care. It has always been a real name. It is estimated that it will not be taxed for half a time. I am also an amateur." Li Pingping is a Taobao shopkeeper who has been developing clothing trade in Taobao for many years. "At that time, I believe Taobao will solve it."

Zhejiang province has taken the lead in responding to this approach, which occupies more than 50% of the share of online shopping in China. The Zhejiang Provincial Bureau of Commerce and industry requires the business owners or self-employed owners to ask the shopkeepers to shine on the Internet. Industrial and commercial enterprises Or a self-employed person, we will ask the shopkeeper to open the business license information in the eye-catching location of the shop. Li Min, director of the network operation supervision and Management Office of Zhejiang commerce and Industry Bureau, said. It is reported that at present, there are 3 000 market entities in Zhejiang province to realize "online illumination" on their website, and at the same time, they have opened a network rights protection channel.

However, the response of the market parties to this approach is not the same as that of the administrative departments at all levels.

"This will improve the network trading environment, regulate trading behavior, promote online shopping development and meet the needs of consumers." Fang Yingzhi, an analyst at the China Electronic Commerce Research Center, thinks so. But another analyst of the research institution thinks that "this is the wishful thinking of the government". He is not optimistic about this move.

Almost all the online shoppers who are communicating with the economic observation network agree with this, but correspondingly, dozens of online shops that communicate with this newspaper are basically not optimistic about this approach.

"Who is the beneficiary of the online real name system? Whose cost is increased, how much is the increase in the cost and the reduction in the cost? Where does this policy come from? What will the follow-up actions be?" the market manager of a B2C company raised four questions at one breath. He defined the method as "policy demolition, capital sweeps and redistribution of interests". He even suggested that reporters use "network city management, how much money you can have" to be the title of the article. "The cost of monitoring the Internet is much higher than that of the Internet."

Unlike the marketing manager, more business leaders are not so extreme, but they are not too keen on the real name system.

"I think the more we are unable to play the role of the network," said a Beijing electric business executive, when China's electricity supplier business was far from growing, he thought this time. supervise It may also be resisted by the spirit of the Internet.

According to AI consulting data, the scale of online shopping transactions in China in 2009 was 263 billion yuan, up 105.2% from 2008. Among them, the transaction scale of Taobao only amounted to 208 billion 300 million yuan, and the growth rate of over 100% was achieved for 5 consecutive years.

There is a logic behind the "bad prospects" of these providers. "The ultimate goal of online shop real name system is to collect taxes", although the State Administration of Commerce and industry has made it clear that it will not levy taxes on Internet stores in the short term.

Taiwan famous network trading platform, the founder of network science and technology, introduced the practice of Taiwan to the newspaper. Taiwan does not require real name system for online stores. However, it is necessary to register for tax registration for over 200 thousand of the menstrual battalion of the regular sellers, because Taiwan has the "personal information protection law". Too many personal data will be exposed to cause the problem of conflict with this law.

Because of this law, it is a great threshold for sellers to upload identity cards in Taiwan. The basic practice is cell phone authentication. However, in order to serve consumers, many sellers voluntarily put information such as contact information on the webpage. Platform service providers do not want to be skipped by direct transactions, but require them not to display personal information directly.

Therefore, Taiwan implemented the way of "information transparency trust badge" and "excellent electronic store badge", which encouraged online stores to prompt the third parties to identify their identity and consumer protection information, and issued the badge after completing the credit investigation by the third party Association.