Li Guo Children'S Wear: A New Attempt To Sell Goods

After a full 20 years of children's wear, in the last 10 years, Li Guo children's clothing has resolutely abandoned the wholesale business that she used to live and grow, and converted to make a fruit brand, set up channels, and open up markets overseas.

Today, the children's wear has grown into an internationally renowned Chinese children's wear brand. It has a fast production capacity of more than 3000 years of development and production of children's wear.

Since 2003, Li Guo has established more than 500 stores and counters in major cities across the country with its own outlets and franchised products. Its products are exported to 20 countries and regions in the world.

Against the background of the 2009 financial crisis, it is still against the wind.

In May 21, 2010, Li Guo children's clothing held a signing conference with Ku Kui Kei on cross-border cooperation in Guangzhou. In the industry, the first star crossover design began in the industry, and at the same time officially launched the happy shopping strategy.

We hope that this new business model will lead Chinese children's clothing industry into the "brand era".

In the new wave of "

According to Lin Weijian, happy shopping is based on "joy" as the theme and pparency.

Lin Weijian explained that the joy shop is a one-stop shopping experience marketing platform.

"We will set up children's playground and multi-media equipment in the concept store of" Li Guo happy shopping ", so that children can play freely.

We introduce Ku Kui Kei's design to enable consumers to experience the fashion taste of stars happily and choose children's clothing from the fashion perspective of stars.

Our happy store concept store brings consumers a brand new shopping experience.

In the channel laying of happy store concept stores, the company has set up counters in the first and second tier cities to set up counters in the department stores, and set up the theme store and flagship store in the commercial street. It has set up a theme store in the two or three line cities to build up the brand image of the high-end and timely brand.

However, under the mode of mass merchandising, shelves are warehouses, warehouses are stores, replenishment every day, clothing display, shipment, store arrangement and commodity structure have their own characteristics. Lin Weijian and his team are facing new market challenges.