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How Does China'S "Creative" Fashion Industry Turn Into Efficiency?

2010/8/6 15:35:00 62

Creative Fashion Industry

Facing the influx of tides

Creative talents

How can their "creative products" be turned into reality?

Industrial benefit

This is a topic that can not be passed around.


Creative industry is after all the product of the consumption era.

According to statistics, the world's creative economy is now creating more than 22 billion US dollars per day and increasing by 5%.

The creative economy has become a wave, and it has swept the world with economic globalization.

Practice has proved that the scale and extent of the development of creative industries has become an important symbol of the overall competitiveness of a country or city.

China is becoming a major creative destination in the world, but its economic benefits are not obvious.


stay

Fashion industry

Li Kailuo, an economic research expert, seems to have different understanding of the connotation of the development of creative industries.

At this point, the experience of the UK in the birthplace of the creative industry can provide a reference for China: government guidance, market-oriented operation, integration of social resources through non-profit public service platforms, and the integration of related industrial chains to promote the formation and development of creative industries.


But the reality is that China's creative fashion industry started only a few years ago, and the development of creative industries closely related to the textile and garment industry is even younger.


In this regard, Li Kailuo said that from the government functional departments to clothing manufacturers and even designers, there are many things to do. Instead of building the creative industry, it is better to think about the problem of "industrial creativity". It is based on an industry, combining innovation with the industrial chain, and integrating the corresponding supporting industries, so that the creative industry will have the real economic benefits.


In addition, in view of the lack of funds for creative institutions in the fashion creative industry park, Li Kailuo believes that it is necessary to evaluate the fashion and creative projects through the third party institutions, so as to get the corresponding capital investment.

Of course, the third agencies mentioned here have no definite restrictions. They can be trade associations or authoritative media or organizations.


At present, China already has the objective conditions to combine designers' innovative technology, fashion creativity and upstream and downstream enterprises in the industrial chain, and the Creative Industrial Park implemented everywhere is one of its contributing factors.

Li Zhixin, chairman of Guangzhou textile industry and Trade Group Co., Ltd., said that from the experience of implementing creative industries in foreign countries and Beijing and Shanghai, the development prospect of China's creative culture industry is superior. Its economic value and social effect not only promote the development of its own industry, but also promote the pformation of the overall economic institutions and improve the productivity of high technology.


However, the fact remains that the creative industries in Britain still dominate the global cultural and creative industries.

Li Zhi said that at home, the creative industries in Beijing and Shanghai were relatively developed, and Guangzhou started slowly in this respect. In recent years, various creative industrial parks have come into existence. However, the quantity and quality of these industries have not yet reached the level of Beijing and Shanghai.

Therefore, the creative design and innovative products in the bud stage will be put into production in a more interactive way and move towards the society. Creativity can turn into efficiency and become a business, and ultimately the pformation from "made in China" to "created in China".

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