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Guangdong Lotus Pond Builds Underwear Famous Town To Blow The Brand Horn.

2010/8/21 14:19:00 51

Lotus town of Guangdong province plans to set up a specialized market for underwear, and build the Sino Thai road into an underwear garment production base, forming a chain of sales, production and processing, and creating a famous underwear town.

Walking in the town of lotus town, Pengjiang, some busy underwear factories are attracting special attention.

Inadvertently, in recent years, lotus pond has formed the aggregation effect of underwear industry.

It is reported that lotus pond takes advantage of the situation, attaches great importance to the development of the underwear industry, and implements industrial tilt and efforts to support it.

Last December, lotus pond established the lotus pond underwear trade association. The lotus pond chamber of commerce also held regular business owners' Symposium to discuss the countermeasures and suggestions to promote the development of underwear manufacturing industry.

There are more than 200 underwear enterprises in lotus pond.

Small family style

Underwear

The factory can accommodate about 20 workers, and most of the medium-sized underwear factories occupy 50-400 workers.

Because the working hours are relatively free, the underwear industry has become the best industry to solve the problem of women's employment in lotus pond. Besides providing some employment opportunities to some migrant workers, the underwear enterprises also play a role in the surplus labor force of the local rural women.

Now, in order to promote the development of lotus pond underwear industry better and faster, lotus town has set up a plan to establish underwear specialty.

Supporting market

The Central Thai Road, which is concentrated by enterprises, has been built as a base for underwear garment production. Under the guidance of lotus pond underwear trade association, it has strives to relocate its brand, quality, production capacity and product market pursuit under the guidance of the "big shuffle" of the industry.

A four advantages to enhance competitiveness of enterprises

In Guangdong Province, the underwear production in Zhongshan, South China Sea, Shantou and Jiangmen is large, and the most concentrated place of underwear production in Jiangmen is the lotus pond town.

According to the insiders, Shantou produces mostly low-grade underwear, while Xiaolan in Zhongshan pays more attention to the production of high-end men's underwear. In the South China Sea, Yantai produces bra, lotus pond mainly produces women's underwear, and high and low-grade underwear has a structure of Pyramid.

According to the introduction, the environment of lotus pond in isolated island is relatively special, and its land area is not large, only 32 square kilometers.

Underwear factories generally occupy little land and develop to the upper air, which is suitable for the actual situation of lotus pond.

In addition, the traditional handicraft industry mainly developed in handicraft industry in Handan town has developed better, and there are many handbag factories. The clothing specialty of lotus vocational and technical school has a long running time and has a certain reputation in the whole country.

These have laid a good foundation for the development of underwear industry in lotus pond.

At present, lotus pond has its size.

Underwear enterprise

More than 200, more than 20 of the larger ones.

Through a long period of development, Zhong Tai Road in lotus pond has become a gathering place for underwear enterprises. There are more than 30 related enterprises running here, and several major brands such as "flower May", "Xijiang moon", "run fruit" and "Lang Ben" are all concentrated here.

There are more than 10 years of underwear production experience in Hun Tong Town, which has been exported to the European and American markets for more than 100% years. The men's underwear products of the fashionable clothing factory are up to 5000 varieties. The products are quite competitive in the Southeast Asian market, and the sellers directly go to the factory to order. The innovative Underwear Co., Ltd. has successfully registered the brand names of "run fruit" and "May flower" men's and women's wear underwear brands.

The "Lang Ben" of Xinlong garment factory is also known as "Meixian Jiao" and "Xijiang moon".

Nowadays, lotus pond underwear industry has a certain reputation in the whole country. Its market competitive advantage mainly lies in:

Quality advantage.

According to industry sources, the material quality of washing and bleaching in lotus pond is softer than other areas, and the raw materials are good and the source is wide. Therefore, the quality of underwear manufacturing is relatively good, and there are more choices.

This is one of the advantages of lotus pond developing underwear industry.

Price advantage.

Because it is close to the raw material market, there are many kinds of choices and the price is cheap, so the underwear manufacturing industry of lotus pond has obvious price advantage.

Agglomeration advantages.

With the rapid development of the industry, the underwear industry in lotus town has been developing rapidly, which has stimulated the further development of the textile processing industry in this town.

Because the industry concentration and the choice scope are relatively large, many lingerie businessmen in the Pearl River Delta will go to lotus pond when negotiating projects.

Talent advantage.

Professional schools cultivate professionals.

Lotus pond vocational and technical school has always set up clothing design and other professional, lotus pond labor union union lotus underwear trade association, set up clothing design, sewing and other training courses, to better cultivate the local talents for the clothing industry of the town.

Nowadays, many middle and senior managers in many underwear factories in lotus pond are graduates of related majors.

Enterprise case

Innovative Hing underwear Limited

Brand road

In 2004, innovation and lingerie Co., Ltd. was built in the six village village of Hun Tong town.

It covers an area of more than 600 square meters.

At the very beginning, they mainly made garment accessories.

Later, because of the fierce competition in the market, they had to find another way to pform into a family workshop underwear factory.

In 2006, the underwear factory moved to Zhongtai Road, the factory area expanded to 1200 square meters, and the equipment changed from more than 50 mechanical equipment to more than 90 computer electronic measuring equipment.

Tan Xiangjian, general manager of innovation Hing Underwear Co., Ltd. is very brand conscious. In 2004, he registered the "run fruit" trademark when he built the factory in 2004, and registered the "May flower" trademark in 2009, and no longer OEM production in 2009.

At present, there are more than 80 varieties of "Ben Guo" in the two major brands of the plant. There are more than 60 varieties of "flower May", and its products are sold throughout the country.

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Why does a factory register a "run fruit" trademark?

Tan Xiangjian said that any product must have brand awareness, so that enterprises will also have good development.

Innovation Hing Underwear Co., Ltd. sales in 2007 reached about 5000000 yuan.

The May flower registered in 2008, after the launch of the market in May 1st last year, has a good response.

In 2008, the company's products were also certified by the international quality system standard.

The company's orders this year are scheduled for December, with annual sales expected to reach about 7000000 yuan.

Xinxing lingerie Co., Ltd. also plans to build 5 franchised chain stores in Jiangmen's Water South Road, di Wang square, Yihua general store and Xinhui District.

B financial support bigger and stronger

The owners of many underwear enterprises in lotus pond told reporters that the development of underwear industry in lotus pond is inseparable from the support of local governments and financial institutions.

Underwear industry will not produce environmental pollution, relatively environmentally friendly.

Based on this premise, the government of the town of lotus town is committed to supporting and planning. From the overall planning of the town, the Sino Thai road will be planned as an underwear garment production area. Through investment promotion, the underwear and supporting enterprises will be guided to set up factories in the area.

At the same time, the relevant policies were introduced, and lotus pond underwear industry association was established in December 2009, which is affiliated to lotus pond chamber of Commerce.

This year, several meetings have been held to explore the direction of development of the underwear industry under the new situation, and organize enterprises to participate in exhibitions, exhibitions and studies in and outside the province. They play the role of the chamber of Commerce, give lectures to the functional departments through the chamber of commerce every month, and invite relevant departments such as the Municipal Quality Supervision Bureau and the relevant departments to inspect the enterprises, standardize the development of the enterprises and make the enterprises bigger and stronger.

In winter and summer vacation, students are also arranged to practice in enterprises, so that vocational schools can interact with enterprises and win together.

Besides the attention of the government, the support of financial institutions has also contributed to the development of the underwear industry in lotus pond.

Xian Guoliang, Secretary of the Township Committee, said sincerely that the development of the lotus pond economy, especially the industry, is inseparable from financial support.

Financial institutions have supported the development of local economy through various flexible ways.

20 years ago, the island has now built 4 bridges. Containers, stainless steel, lighting glass, cloth and other enterprises are developing rapidly. Underwear enterprises are growing like fish in water.

It is worth mentioning that Xinhui rural credit cooperatives have many outlets to facilitate the masses, and the policies are relatively flexible, so as to timely launch a series of distinctive businesses in line with local conditions, support local economic and enterprise development, and cooperate well with local governments, enterprises and credit cooperatives.

It is reported that Xinhui rural credit cooperatives, as the main force supporting the development of local enterprises in lotus pond, accounts for more than 90% of local financial institutions, and the loan balance for the underwear industry is also about 30000000 yuan.

Lang bang, Ben Guo and other brands are making their brands bigger and stronger with their support.

Tan Xiangjian, general manager of innovation lingerie Co., Ltd., when he first started in 2004, wanted to borrow 600 thousand yuan. Some banks felt that the loan amount was small and they did not accept it.

Later, he found the Xinhui rural credit cooperative. After a week, he got a loan of 600 thousand yuan.

In 2008, when the financial crisis broke out, Xinxing lingerie limited got a loan of 500 thousand yuan from Xinhui rural credit cooperatives in a timely manner.

Now, Xinxing Underwear Co., Ltd. not only paid off the loan, but also had savings in Xinhui rural credit cooperatives.

Xinhui rural credit cooperatives supported the development of small and medium-sized enterprises through small loans, especially secured loans, and established good mutual trust and cooperation with most underwear enterprises in lotus pond.