Cardanro: Launches "Carpet Type" Asian Games Propaganda

Carpet propaganda

As well-known in China

A large-scale thematic cultural activity specially designed for etiquette volunteers of the Guangzhou Asian Games, "Cardanro Asian Games Angel - Guangzhou 2010 Asian Games etiquette volunteers selection contest", sponsored by Guangzhou sub organizing committee, Guangdong satellite TV and Cardanro (Italy) Co., Ltd., and Cardanro's full name sponsorship of casual wear.

The contest adopts innovative ways of operation, and selects 600 etiquette volunteers who are interested in promoting Asian Games and serving the Asian Games.

Prior to the signing ceremony, Sun Xiaofei, chairman of the company and Wen Ji entrepreneur, revealed that the total value of Cardanro's sponsorship would exceed RMB 80 million yuan.

Cardanro has long been aiming at the rare business opportunity of the Asian Games. From Cardanro, the "Asian Games angel" has been taken from Cardanro. The right to host the 2010 Asian Games etiquette volunteer selection contest has been planned for a long time for the Asian Games marketing campaign.

It is reported that Cardanro has already become a supplier of this Asian Games. After upgrading to become a sponsor, Cardanro will provide sportswear for the Organizing Committee during the preparation and competition of the Asian Games, indicating that the cooperation between the company and the Guangzhou Asian Games in 2010 will be more closely related.

At the signing ceremony last year, Sun Xiaofei said that Cardanro decided to invest heavily in sponsoring the 2010 Asian Games in Guangzhou and host the contest for etiquette volunteers. Apart from the corresponding strength of the enterprises, it also took the opportunity of the Asian Games marketing to create miracles for enterprises.

With the approaching of the Asian Games, Cardanro believes that the "Asian Games angel" etiquette volunteer selection contest is bound to attract more and more attention from the public, so as to enhance the brand awareness and attention of Cardanro, and create more business opportunities for enterprises.

As expected by Sun Xiaofei, as the highlight of Cardanro's hosting of the Asian Games, the "Asian Games angels" - the 2010 Guangzhou Asian Games etiquette volunteer selection competition, started in late May last year, spanned two years and set up 10 national competition areas.

Because this activity is one of the key cultural propaganda activities in the early stage of the Guangzhou Asian Games, it adopts the combination of ground selection, TV selection and network selection, and focuses on the two words of etiquette.

At the same time, the "Asian Games propaganda team" plus "Asian Games Angel recruitment team" has been the ten largest competition area in the country. Hundreds of celebrities have been invited to help to launch the "carpet style" Asian Games publicity.

As the sponsor and sponsor of the competition, Cardanro also made a show.

Order volume doubled

Single store performance significantly improved

Now, with the "Asian Games angel" becoming a beautiful new example to convey fashion, vitality, love and wisdom, Cardanro casual wear has gained fruitful results.

Compared with the same period last year, the order volume of autumn and winter clothing in the two quarter of 2010 has doubled, which is the fruit of the Asian Games marketing.

The significance of the Asian Games marketing strategy to Cardanro lies in that it is an important step for Cardanro's leisure to follow the single product to the multi style, cultivate new consumer groups, penetrate and expand the market share. This also marks Cardanro's start to the international market with the stage of the international top event of Asian games.

We should concentrate our efforts on internal strength, and focus on improving the brand awareness of our partners from the point of view to the surface penetration: from the original single leisure brand to the international style brand with multi style collectivization with urban series and dynamic series; in the company, we believe in management innovation, technological innovation and internal management; the introduction of phased and differentiated marketing strategy has encouraged customers, and the sales performance of single store has significantly improved; Cardanro's "Asian Games angel" selection contest has become one of the best carriers to spread the spirit of sports and promote the etiquette of Asian Games. In addition, Cardanro has taken the right to host the contest.

Zou Zhaoyi, general manager of Guangdong Cardanro Fashion Co., Ltd., said that advocating the "new etiquette and new fashion" to show Chinese young people's personality, fashion and healthy lifestyle is the core demand of Cardanro brand for many years.

"To win the first place in the Asian Games marketing, the first test is the fit between the brand and the Asian Games at the spiritual level.

In the final analysis, enterprises should be good at using the power of sports spirit to influence people's pursuit of life, and even the change of consumption concept.

Zou Zhaoyi believes that "Cardanro is largely in line with the core spirit of the Asian Games, because the core values of its enterprises and the brand connotation of Cardanro are coincided with the sportsmanship of the Asian Games to break through themselves and pursue excellence.

The target customers of Cardanro casual wear are located in young people who love sports, personality, courage to break through and pursue progress.

Cardanro has become a sponsor of the Asian Games. It not only continues to highlight Cardanro's inherent brand elements such as fashion, dynamism, and art, but also adds fresh blood to the brand, bringing the characteristics of sports competition such as innovation, pursuit of breakthrough and independence into the new season of Cardanro casual wear.