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How To Make Reasonable Use Of Holiday Promotion Resources

2010/9/4 15:57:00 219

Since ancient times, festivals are not only a synonym for a day, but for businesses and even enterprises, festivals are often a resource that can not be missed to promote their products.

Then, in the face of the coming of the festival, what form can be done well?

market

What about this juncture?

First,

Culture

Promotion

Many festivals in China have rich cultural connotations, such as mother's day, Valentine's day, Mid Autumn Festival and Dragon Boat Festival.

Therefore, enterprises must grasp the cultural connotation of festivals when promoting holidays.

Valentine's day should highlight the sincerity and sweetness of feelings, and highlight the festive and reunion during the Spring Festival.

For example, some businesses make a promotion on Valentine's day, stipulate that if you buy more than $500 or so, you will send a bunch of flowers to your friends free of charge. Some restaurants also offer couples banquet on Valentine's day and bring flowers.

During the Spring Festival last year, Coca-Cola changed its packaging and highlighted the spirit of the Chinese nation in the advertising campaign, which resonated with the Chinese people.

During the Spring Festival, Jin Liu Fu introduced the advertising campaign of "good days and drinking six lucky wine", which catered for the good hopes of the Chinese people during the Spring Festival.

Two, affection

Promotion

Emotion is enduring. Enterprises use the special occasion of the festival to impress consumers with emotion. It will deepen consumers' impression of enterprises and establish a good brand image of enterprises.

Haier sends some greetings and small gifts to some customers to express holiday wishes on major festivals such as Spring Festival.

In addition, on Mother's day, teachers' day and other festivals, some health care products and food manufacturers also use family promotions to attract consumers' attention.

Three. Attention marketing

"The whole world will fight for eyeballs. Whoever can attract more attention will become the master of the world."

to this end

Enterprise

During the holiday season, the industry must attract the attention of consumers, and create and utilize other opportunities to pay attention to sales promotion at the festival's attention point.

For example, after the unveiling of the Beijing Olympic Games logo, Coca-Cola immediately changed the packaging of its products and printed "China India".

Melatonin, which directly seized the attention of the Spring Festival, launched the promotional activities of "not receiving gifts this year, collecting gifts only", and directly attracted the attention of consumers through concept marketing.