Li Guangdou: The Most Popular Mode Of Making Money In The World Today

Today, the easiest thing in the world is.

At home

An ugly British woman divorced from a marriage and lived with a child.

An accidental flash of light appeared and began to write.

Today, she has earned more than 1 billion dollars in royalties, which is even higher than the Queen's status.

The royalties she earned exceeded the total income of all writers since her career as a writer; her book printed 350 million copies, second only to the Bible and Mao Xuan.

Her name is J.K. Rowling.

Harry Potter is just a story about the growth of a young wizard.

I was invited to teach classes at Xiamen University EMBA class. When the class elites listened to the lecture, they most wanted to see in Xiamen University, not a management expert, but Yi Zhongtian.

Professor Yi is a teacher, but the president of Xiamen University wants to see him hard. Because his story is good, Chinese people all over the world are waiting to hear his three kingdoms stories, so they are busy and busy.

In those days, Luo Guanzhong wrote the romance of the Three Kingdoms and printed his own books. He could earn money by telling Yi Zhongtian of the Three Kingdoms story. The Shanghai literary and art press paid the royalties of Yi Zhongtian for more than 16 million yuan.

Why are people obsessed with brand names? Because the story behind a famous brand is a moving story. If you want to create a famous brand, you will become a master of storytelling.

A diamond is originally a rare mineral. It is a decoration for the ladies when they are bored. Once the economy is in recession, people will forget it immediately.

One day, a diamond dealer who was unwilling to be despised began to tell people Stories: there was no eternal thing in the world. Only diamonds - "The diamond is forever" ("Diamond forever, forever").

Therefore, only diamonds can witness whether or not it is eternal love.

If he loves you forever, he will send you eternal diamonds.

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The women in the world are all bewildered by this story. Marilyn Monro once declared on behalf of the woman: "how intoxicating a kiss on the hand is, but only diamonds are the love of a girl."

Quickly, diamonds become necessities from non essentials, because women need love and love to live with life.

From then on, diamond merchants poured money into them.

Day Beers sells more than 6 billion dollars a year.

The sober woman said, "without love, diamonds are meaningless".

The helpless man said, "without diamonds, love will have no meaning."

The wise businessman said, "without a story, a brand would be meaningless."

Story achievement

Zippo tells the story of the product, which is the story of a lighter and countless American warriors. So many men with warrior complex regard Zippo as a carry on.

LV talks about the story of corporate growth. It is a story of a small leather worker who has become a favorite of the royal family, and is a popular story for the masses.

Levis tells stories in advertisements. It's a story about sexy men and beautiful women wearing levis jeans. So fashion people say: there is no Levis in the closet, so don't talk to us about fashion.

The story concerns whether a brand is successful or not, especially in this era of scarce attention.

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In this era of "throwing an object, it can smash something related to advertising", the brand wants to spread. If you don't wear a story jacket, like a streaking child, people will block you out of memory.

This is a time of material abundance and spiritual impoverishment. People do not have much reason to concentrate on your products, but they are willing to listen to the brand stories you create for them and pay for them, because the stories contain their dreams.

In this era, only half of the finished product is finished, and we must learn how to make a good story for the brand.

In this era, the way of brand building is not only to produce a material product for the people who need it, but also to make a dream come true for a person with dreams.