Intellectual Property Issues Of Domestic Exhibitions

from Exhibition industry According to the analysis of different levels and industrial chains, there are some different degrees of intellectual property right Question. In particular, how to effectively solve these problems has become the key to improving the overall level of China's exhibition intellectual property rights.

　　1、 Domestic exhibitions What to do if the exhibition project of the organizer is counterfeited

As the owner of some exhibition projects, especially some brand exhibition projects, domestic exhibition organizers are most concerned about how to prevent the exhibition projects from being counterfeited and cloned, that is, the topic and content of the exhibition are constantly and frequently repeated and identical. In their view, both branded exhibitions and formed exhibitions should be considered as "intellectual property rights" with "exhibition creativity" and protected. Only the registration of exhibition logo is not enough, the name of the exhibition should be protected.

2. Foreign exhibition organizer: how to do with brand transplantation in China

When some foreign famous brand exhibitions are transplanted to China, it is often necessary to find domestic partners. In this way, in the process of continuing to use the name and mark of the original brand exhibition, there will be the problem of identifying the intangible assets (intellectual property rights) of the original brand exhibition. It cannot be ruled out that once the cooperation breaks down, intellectual property disputes will arise. Practical experience shows that this issue is an important and key legal content that should be clearly defined by both parties when they cooperate.

3. Traders of exhibition projects: how to deal with the lack of standards for brand transactions

With the continuous development of the exhibition economy, the capital operation of the exhibition industry will occur frequently, and the trade of exhibition projects will gradually increase. The transfer and transaction of the ownership of the exhibition project must involve the transfer and transaction of the intangible assets (intellectual property rights) of the brand of the exhibition project. Although there have been some such transactions and specific cases in China. However, due to the fact that the operating procedures and specifications have not been introduced in time, especially the lack of reference basis for the formulation of the standard of market transaction value, the market appears to be in chaos.

4. Exhibitors of overseas exhibitions: what to do if enterprises are complained

As an overseas exhibition organizer, I pay more attention to how to deal with the intellectual property disputes caused by foreign businessmen's complaints about the infringement of exhibits or software and copyright when participating in exhibitions abroad. (Such problems often arise in domestic exhibitions) Such events have shown a clear upward trend. In this regard, they generally believe that it is not difficult to put forward general requirements for exhibition enterprises to comply with intellectual property rights. The real difficulty is that it is difficult to ensure and control that all exhibits are free from problems. Therefore, they hope to draw a line of responsibility. In case of any dispute in this regard, the relevant exhibitors should bear the responsibility instead of going back to the exhibitors.

5. Domestic exhibition exhibitors: what to do if they are cheated by the exhibitors

As a domestic exhibition exhibitor, what I fear most is being misled by the deceptive publicity of the exhibition organizers, thus participating in some fake exhibitions that are not worthy of the name, or even being cheated, and the result is a waste of money and no effect. However, what is worth studying is whether the fake publicity of such exhibitions really belongs to the scope of intellectual property protection, and whether fraudulent exhibitions infringe intellectual property rights.

6. Booth design builder: how to copy design scheme

As booth design builders, what they fear most when bidding for booth design is that the exhibitors will not let their scheme win the bid with various excuses, and then they will submit the design drawings or schemes withheld to a third party for plagiarism or slight modification, all for the purpose of saving money. In fact, there are some intellectual property issues involved here.

7. Patent holder: what to do if the new exhibition equipment is copied

Some standard exhibition tools that have been widely used and some new exhibition tools that have been developed recently have indeed undergone patent registration.

Therefore, if these exhibition tools are copied, it will involve infringement. However, in essence, such infringement is only a problem of intellectual property rights in manufacturing industry, which has an indirect relationship with the exhibition industry.

8. National competent department: how to deal with foreign complaints

As the competent department of the state in charge of intellectual property, they are responsible for the overall publicity, education and management. At present, they seem to be more concerned about how to reduce the accusations and complaints from foreign businessmen.

Therefore, when the exhibition becomes an occasion with more complaints, they will put forward requirements to the exhibition organizers and must do everything possible to take measures to prevent similar events. As for the issue of comprehensive intellectual property protection of the exhibition industry, as many work still needs to be investigated and studied in depth, the competent department still needs time to propose a comprehensive and specific management method.

9. Convention and Exhibition Industry Association: What to do if the management basis is unclear

At present, there is no unified convention and exhibition industry association in China. However, some local exhibition industry associations have been established in succession, and some associations have begun to attach importance to the protection of intellectual property rights in the exhibition industry.