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Shortage Of After-Sale Talent Or Bottleneck Of Luxury Car Expansion

2010/9/27 14:07:00 58

There is a new story of the tortoise and rabbit race: the first round, because the rabbit is asleep, the turtle wins by chance.

In the second inning, the bunny ran to the finish line and won the second inning.

In the third game, the tortoise tried to find the terrain on every hillside, find the straight distance, copy the path to the end, and finally win the rabbit in a few seconds.

The idea that the turtle wins the decisive game is also very applicable to the importing car dealers who are now vigorously expanding.

Since last year,

Benz

BMW,

Audi

Lexus, and even a relatively small brand of Subaru, do not hide their ambition to become a big Chinese market share.

In the process of running towards the end, each brand has different ideas, which also affects the difference of arrival time. Some people have been working hard, while others are adjusting their thinking while running, and seeing the direction and making further efforts.

Since the beginning of this year, the competition in the automotive market is becoming more and more serious.

The imported car market has greatly increased sales volume faster than the domestic car market, which has brought new troubles to many manufacturers as well as the sweetness of the car dealers.

"Every weekend, there will be long queues at the front of our store.

maintain

Maintenance customers.

"I am happy and worried!" the general manager of an imported car brand shop often shows his mind in chatting. Sales volume can be increased every month through short-term training, but technology and maintenance personnel can only be 1-2 years later to be able to stand alone. Therefore, manufacturers demand that the expansion of terminal 4S stores can not be achieved overnight.

To this day, the brand has only two 4S stores in Guangzhou, and the little days have been quite moist.

Another dealer with exclusive import agents said that the manufacturers wanted to double the monthly sales this year, but there was no expansion of the store, and there were many customers in the shop, so every weekend, a large number of well appointed cars were seen to come in for maintenance.

At this point, the shortage of manpower is prominent, but skilled hands are not easy to recruit.

"They trained too long, and there were not many people from outside to recruit conditions. We asked for imported cars and imported cars.

technology

And you need to be interested in this brand. "

However, there are few recruits in line with these three conditions.

Prior to this, many 4S shop technicians were just "changing parts without repairing them".

After this year's Guangdong immersion truck incident, keen market participants have noticed that the current automobile repair industry is very short of technicians who have repair levels for vehicle failures.

It is precisely because of the shortage of imported car repair personnel, factory shop expansion is limited.

In the dealership team, many professional managers have realized that with the rapid development of the automobile industry, the gap of maintenance personnel related to automobiles will continue to expand.

Last year, the report on talent shortage published by the six departments jointly announced by the Ministry of education, Ministry of labor and social security showed that the gap of automobile professionals is more than 2 million.

According to the survey, the cost of buying a new car is 35% from the purchase to the scrapping of the new car, while the latter accounts for 45% of the maintenance cost, which is increasing by more than 10% per year.

In the face of the skyrocketing import vehicle market, which is the first step to sell volume and quality? Which one should be followed? Which proportion is lighter and which should be adjusted?

Seeing the direction and running again, or less than walking on the road, take a lot of wrong ways.