Shi Yuzhu'S Classic Quotations On Entrepreneurship

1, I now set a discipline for myself, a person can only be an industry in his life, can not do second industries; and can not do all the links in this industry, to do only do some areas of their own familiarity, while not doing the average effort, only the most special part of their own......

2, I have worked out three "iron rules" for myself: first, we must keep it all the time.

3, the summary of successful experience is distorted, and the summary of failure lessons is correct.

4, since the "three campaigns" failed, I developed a habit of buying my products.

If I don't study thoroughly one day, I will suffer a day. "

5.

6, I am very concerned about my customers, their little things as a big thing to do.

For my customers, I am very slow, and I am not very concerned.

7, there is no chance of success in my success. The inevitability is that the team I am leading is fully concerned about the target consumer group.

Know what they want, the same way to do it.

A lot of time is with target consumers.

8, I did not learn advertisements. When I first took Hanka, I wanted people to know that I could only advertise.

At first, every word was written by oneself, and the first advertisement was successful, and naturally it would invest more.

Later, I bought some advertising professional books, and found that textbooks are all deceptive. The key to advertising is to attach importance to consumers.

9, to make a product must be the first brand, otherwise it will be difficult for a long time. It is difficult to do well. If you don't do the first thing, you can't really succeed.

10, there must be a key point in the use of marketing tools. We must increase manpower, material resources and financial resources to make key areas, and use key means to do well.

An enterprise has strong financial strength and can only work hard in several key industries, key areas and key products. If there is no emphasis on average strength, it will fail.

11, a product, a brand, a brand can not be extended arbitrarily.

12, making big money or making small money depends on your strategy.

13, no matter how good a decision is, it is impossible to adapt to the changes in the future.

14, even if the strategic direction is right, we need to work hard to achieve success.

15, the sincere heart of a leader is the real reason why a team is willing to leave behind.

16, the so-called talent is that you give him a thing, he made it; you give him another thing, he made it.

17, more than ninety percent of the difficulties you have not thought of today, because you do not know that it is difficult.

18, I'll find out first.

19, if there is no price advantage and technical absolute superiority, never enter the Red Sea market, otherwise you will lose no doubt!

20, do chain business, must do a set of dummy edition of the marketing manual and management manual, only in this way can long distance management be realized.

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21, to be a national market, we must first make a trial marketing market. We must make a little bit of it. We must make it fast.

22, find your niche market.

Seize the key links and focus on market research.

23, instead of changing the inherent ideas of consumers, it is better to guide consumers on the idea that consumers are familiar with them.

24, for ordinary employees, first consider their interests, then the social value;

25, I only have one thing in my company -- Market Research;

26, when a small company, try to concentrate on ownership.

27, great efforts should be made to establish a handbook that can be easily understood and easily operated by the most junior staff, especially the management manual and the marketing manual.

28, pay attention to the construction team, the core team is generally not more than 7 people.

29, some core members of a team should not detain when they want to resign. Since he has proposed, he will have to leave sooner or later.

30, to change the inherent ideas of consumers is harder than the sun.

31, the present era, after the strategy is correct, details of the decisive factors, many details are not handled well, your strategy will fail correctly.

32, don't just look at the spire. The two or three line market is bigger than the first line.

33, in China's enterprises, if the law is not satisfactory, it will go wrong.

Entrepreneurs should pay special attention to these two things.

For example, if I register a company and register a general company, can I get one million out of it, and if I use it, I will be sentenced to jail.

There are many red lines in Chinese law. Once we do not know the law, we will easily go to jail.

In the past five to ten years, most of the private enterprises with financial crisis have been in prison for more than a half. Even a lot of people end up in jail. What is the reason for imprisonment? Or the legal system. When the capital chain is tight, he will do a lot of things that he thinks are reasonable but not in accordance with the regulations.

At the beginning of our business, we must have strong legal concepts and legal concepts at the very beginning. Even this is unavoidable.

34, 90% of the difficulties you do not think now, you do not know that it is difficult.

35, as people who have failed or at least failed, we should learn something from them.

When a man is successful, he can not learn anything. When a man is in prosperity, he can not sink his heart when he succeeds. What he sums up is naturally very empty.

Only when we fail, the lessons learned are profound and true.

36, summarize the past successful experience, especially the lessons of failure, and think about it carefully at night when you are still dead in the middle of the night.

Anyway, sleep also want to think about it, in fact, a lot of gains for you than you read more useful.

Because some books are far away from you, that is to see what you wrote in the past.

37, you must first dig out your first brand in your brand building and publicize it vigorously.

38, I think that 80% of the textbooks on marketing in universities are wrong.

If an expert is to be said, I think the sole expert is the consumer.

We should make a good product.

In the early stage of demonstration, there must be plenty of time for consumers.

39, many people in the industry began to oppose me and later followed me.

Because I do not despise the rules, I ponder rules and create rules myself.

40, I am studying mathematics, the way of thinking is from A to B.

In general, you may go on a regular road.

But I want to list all the exports from A to B, list all the possible links, and let one road do not fall. See which way is feasible and which road is not feasible, which also determines the way of thinking to a certain extent.

41, people who do not necessarily drive 200 miles are the first to arrive at their destinations. I may be able to make 100 miles, but I do not stop in the middle. I do not go to gas and I do not rest either. This is often the first to arrive at the destination.

42, this thing is useless because people believe it or not.

That's the trick.

43, I was once a famous loser. I was afraid of failure. I could not afford to fail, so I could not only prepare for the failure.

44, I do not know how it feels. When I am in trouble, even if I have loved ones around, I must leave them. I have to stay alone. I have this habit, the greater the difficulty, I will solve this problem one by one.

45, do not emphasize the objective reason. People under extreme pressure have the potential to exert their potential.

46, I think (advertising language) is simple, but also the more vulgar the better.

It allows others to read quickly and catchy, because there are many Chinese tones, which should be called out very quickly.

47, consumers are the best teachers. I work with my colleagues to investigate the market, enter the community to chat with the elderly, and even go to the hypermarket to communicate directly with the customers who buy the brain platinum.

Everyone needs are different. You can't spend money to ask the investigation company to investigate. You can't hold a watch to stop people ticking away on the road. You can only chat with him and take a family routine.