The Rise Of The Clothing Market Sounds Like &Nbsp; &Nbsp; Next Spring Is Far Away From "Paradise".

　　 Since the beginning of winter, the price of upstream cotton has risen sharply, and the four textile materials have launched a new round of price surge. Next, Clothing market The sound of "rising" is heard. "Once the cost of increasing the cost of raw materials is difficult to translate, the profit margins of garment enterprises will be swallowed up."

In recent months, there has been no more stirring influence in cotton industry than cotton price. The price of cotton has gone up and down.

In September, cotton futures, electronic matching, throwing cotton and cotton spot prices sharply increased, the purchase price of new cotton seed cotton exceeded 8 yuan / kg, and some even exceeded 10 yuan / kg.

Since then, the soaring cotton prices suddenly changed in mid November. In from November 11th to 12th, cotton futures prices continued to decline for two consecutive days and plummeted. In November 25th, the Zhengzhou commodity exchange (CZCE) Cotton Futures (1105 main contract) closed at a price of 25270 yuan / ton, compared with the highest price of 33720 yuan / ton in November 10th, a 25.06% decline; in November 26th, the cotton price index of China (grade 328 cotton) was 26681 tons, compared with the historical highs of 31302 yuan / ton in November 11th, which had fallen by 4621 yuan / ton, or 14.76%.

Next spring: the price rises and locks 5%-10%

Since the beginning of winter, the price of the upstream cotton has been soaring, and the four major textile industries are raw material A new round of price surge has started. Then the clothing market rose. "Once the cost of increasing the cost of raw materials is difficult to translate, the profit margins of garment enterprises will be swallowed up." The industry believes that clothing companies have been forced to the limit of profits.

However, at the fifteenth China (Humen) International Fashion Fair, it was found that the clothing market did not suffer from high cotton prices. As China's popular trend vane and fashion release place, Humen clothing prices have not "changed face", the market sales are still hot. The successful conclusion of the fair has also made a positive result: the number of visitors and purchases exceeds 800 thousand, and the transaction volume is expected to be about 4 billion 630 million yuan.

However, in Humen, we have heard such a voice: next year. Spring and summer wear Listing may be another scene. It is predicted that the price of spring and summer clothing will float 5%-10% next year, and Humen will no longer be a "paradise on earth".

In fact, with the rising price of raw materials such as cotton, many clothing brands across the country have already adjusted prices during the eleven period, especially the price of winter clothes such as down garments. Fang Wei, assistant general manager of Humen Wen Chun clothing company, said that most of the clothes sold in the Humen clothing market are raw materials for the price rise of cotton, so the market price is fairly stable. The raw materials that the cotton prices are soaring will probably affect the spring clothes next year. Fang Wei said: "during the cotton price going up period, cotton has a price per day, and sometimes a meal will lose tens of thousands or even hundreds of thousands of cotton, and the" uncertainty "of cotton price is really out of line.

It is reported that cotton, as the main raw material of cotton spinning enterprises, usually accounts for 60%-70% of the cost. According to the average profit of 12% of the industry, cotton price rises by 1% every time, and the profit drop of enterprises is 0.53%. How big is the price fluctuation of Humen spring clothing next year? 5% or 10%? But more is the "cost reduction" theory of Humen clothing enterprises. Some enterprises say they will try to reduce the cost of clothing production and sale from various aspects such as fabric, design and operation. Fang Wei said: "we will strive to expand the scale of procurement and innovative marketing channels. Wen Wen will simplify the design and reduce the use of fabrics by reducing the complexity of the style. In addition, in order to reduce operating costs, we will also adopt multi-channel sales mode, in addition to physical stores, will also try to try the network, so that the operation cost will be reduced a lot. "