Master Interpretation: Italy Aristocratic Designer Emilio Pucci

In the first half of this century, a fashion designer in Italy created a similar revolution in the clothing industry. It almost had a profound impact. He was the famous Italy fashion designer Emilio podge.

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This designer's life is a legend.

The most important thing is to create a personal style. To achieve this goal, it can be impressive by the outline of the lines, or by presenting new ideas in the processing of the quality materials. However, this is very popular in 60s.

Emilio Pucci, with its brilliant geometric printing design, has been playing a great role in the fashion stage, and has taken a place in the fashion industry.

Emilio Pucci, born in Italy in 1914, Florence, who grew up in aristocratic families since his childhood, has been outstanding in sports. He used to be a member of the Italy Olympic skiing team. He was bold and courageous in personality and served in the air force during the Second World War.

Under the influence of multiple identities such as aristocratic blood, sportsmen, flying officers and so on, Emilio Pucci became a hero of the war at that time, and won a reputation for him quickly.

After the war, Emilio Pucci went to the United States to study at Seattle University and continued to be interested in skiing. However, he was not satisfied with the ski clothes sold on the market. So he simply designed a unique ski suit for himself and his close friends. This move became an important opportunity for him to develop toward fashion in the future. When his friend was wearing the sportswear designed by Pucci in 1947, he appeared in December.

Overnight, the fashion circle of the United States seemed to see a shallow and unlimited new star coming out. A lot of fashion media Pucci's design was very interested, and they actively asked about this ski suit. From then on, Pucci began to launch his fashion career.

Because Pucci's style is outstanding, it is not easy to be confused. It is good at intermingling the bright and colorful colors, the print patterns of popular arts, the soft and light silk material and other design elements. It can be fashionable and fashionable, and at the same time can create a modern and lazy atmosphere. The process of wearing is simple and unclumsy. It makes the contemporary women satisfied, and the fame spreads rapidly.

In 1948, his first complete summer wear series came out for the first time. It was mainly designed with simple curves as the main axis. It was permeated with a happy atmosphere. By 1950, Pucci had already opened its first store on Capri island. The popularity of it was as high as ever, like many famous female stars at that time.

Jia Guilin, Kennedy, Marilyn, Monroe and so on are all regular customers in the shop, so Pucci is more and more vigorous. Not only does it create its own pattern fabrics, but also researches new styles of clothes and fabrics, such as tights, elastic retractable cloth and so on, but Pucci has been particularly addicted to silk and Lycra from the beginning.

In 1951, Pucci formally established his fashion company and extended its business territory. In Rome, Montecatini and other places, an image store was set up. The product was sold in the largest department store in the United States. On the other hand, it extended the concept of fashion to home appliances, such as carpet, porcelain, bathrobe, fragrance letter paper, etc. in 1954, it was awarded the Neiman Marcus prize. After that, the design of the uniform for the air hostess and the invention of an original plastic hat allowed all female flight attendants, even if they wore a hat, would not damage the original hairstyle.

However, the trend of fashion is changing rapidly. By the 70 and 80s, the style of Pucci no longer led the trend and gradually declined. Until 90s, the trend of tracing the ancient trend was like waves coming to the ground. Only then did people focus their attention on the Pucci brand. However, Emilio Pucci died in 1992.

After the death of Emilio Pucci, the daughter took over the fashion industry left by his father. In April 2000, he joined hands with the LVMH group strategic alliance. In November of the same year, LVMH group appointed Julio Espada as the creative director of the brand. Before taking office, he was an artist, good at painting and carving, and worked in many fashion brands, such as Marc Jacobs, Perry Ellis, and won the US year.

Awards, and so on, are continuing to lead the Emilio Pucci brand to the future.