Li Ningxin Advertising Hits The US Market

Li Ning Co

I hope my latest advertising campaign will excite American consumers.

This family

Determined to establish brand awareness in the US market, recently it launched a new advertisement for the Internet, including Rawlins, the actress known as HBO The Wire and Chappelle s Show, and the 40 year old virgin (The 40 Year Old).

In nearly two minutes of advertising, two people who played the role of customs officers in the United States had doubts about a young Chinese man because he had to pport a product that they had never seen before and never heard of: waterproof F2 basketball shoes.

Two customs officers raised a shoe and asked what it was.

The young man said, Lining.

"Lining" sounds like "in English".

"Leaning towards" means what you want to do and what you want to do.

Bernar, a customs officer, shouted, "I want to beat you up!"

(I 'm Li Ning towards kicking your a-)

This network farce has many other exciting dialogues. So far, it has been broadcast nearly 30 thousand times in YouTube (nearly 260 thousand times in Youku net).

It's California.

The company's clients also include Glaceau of Coca-Cola (Coca-Cola) and Los Angeles Lakers (Losangeles Angeles).

It has also worked with basketball superstar Kirby Brant (Kobe Bryant) to create advertisements for Nike shoes named after him (Nike).

It is not intended to win the Cannes prize or Effies by Lining, but it is trying to create a lively personality for a brand that is still unknown to most American consumers.

Although the United States is still struggling to get rid of the impact of the recession, it is still the largest in the world.

Yes.

Important territory that needs to be striving for in the process of becoming a global brand.

Headquartered in Beijing, its name comes from the former Olympic gymnast Lining, founded by him 20 years ago.

In the first half of this year, Li Ning Co reported revenue of 4 billion 500 million yuan, or $671 million, an increase of 11% over the same period in 2009.

Sales outside China accounted for only about 1% of total revenue in the first half of this year.

Although the scale is still far less than the global

But Lining is already heading to Nike's base camp.

In January this year, Li Ning Co opened an exhibition hall in Portland, Oregon, not far from Nike's headquarters in the city of port, Oregon.

Lining also sold shoes in the us through Foot Locker Inc.'s Champs Sports and Eastbay.

Although advertising has its star effect and high standard of production, Li Ning Co says there are no other related marketing activities.

Asked whether such a humorous and new style advertisement indicates that Li Ning Co is going to sponsor the Super Bowl contest for the first time, a spokesman for the company replied that we often study these opportunities.