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The Most Important Index Of The Clothing Industry Is The Development Of The Brand

2010/12/18 15:53:00 53

China is the largest clothing producer, exporter and consumer country in the world. The total output value of textile and clothing accounts for 1/10 of the total output value of the country, and has been the first to earn foreign exchange earnings for five consecutive years. The garment industry has made great contributions to China's export earning, and China has become the largest garment production and processing base in the world.

In recent years, China's garment industry has made great progress, which has greatly promoted the development of China's national economy.

2010 is the last year of 11th Five-Year. How did the fashion industry go through the "11th Five-Year" period? How will 12th Five-Year continue to develop? With this question, how can Chen Dapeng, executive vice president of the China clothing association, say?

The 5 years of 11th Five-Year are not easy for the garment industry in the past 5 years. These 5 years are full of variables and challenges.

After the quota was abolished in January 1, 2005, the entire garment industry entered the post quota era, and the subsequent trade friction was a manifestation of the post quota era.

After the quota was abolished, clothing exports showed a trend of release and export growth.

With the redistribution of the market, the clothing industry soon faced the problem of trade friction.

Western countries claimed the impact of their industries and the emergence of new trade protectionism.

In 2006, the labor shortage and labor costs began to rise. In 2008, the global financial crisis, the international environment and domestic environment are undergoing many changes.

During this period, the industry is faced with complex and changeable development environment.

Sorting out the development track of the industry during the "11th Five-Year" period, we will find that in the past 5 years,

industry

Although faced with the complex development environment, it has achieved a healthy and sustainable development trend. The international competitiveness and sustainable development ability of the garment industry has been continuously enhanced, and the quality of the industry has been constantly improving.

The clothing industry is a healthy developing industry.

Looking back at the 30 years of reform and opening up, the garment industry in the first 10 years to solve the pformation from factory handicraft to modern industry, the construction of a modern garment industry system; in the second 10 years, the industry began to focus on the core of brand development to promote industrial upgrading and development; after entering the 2000, the clothing industry has more clearly defined the direction of the industrial structure adjustment and industrial upgrading with the brand strategy as the core, and the garment industry has ushered in the golden period of rapid development.

If we say that from 70s to 80s of last century, China's garment industry has seized a historical opportunity. The international garment industry shift has led to the development of Chinese industry. In the recent ten years' development process, domestic demand has far outperformed exports, and has become the biggest driving force for the development of China's garment industry.

From 5 years of 11th Five-Year

data

From 2006, clothing output increased by 10% in 2007.

Fair

In 2008, it dropped by 10.16%, down by 13.04% in 2009, 10% in 1~9 months this year, 28.9% in exports, 20.89% in 2007, 4.1% in 2008, 10.63% in 2009, 19.03% in 1~9.

Speaking of data, Chen Dapeng said: "although clothing exports have declined, it is due to the decline in demand in the international market, and our share in exports has not declined.

The decline in clothing output is not proportional to exports, because the growth of domestic demand in the first 4 years of 11th Five-Year.

From 2006~2009, domestic demand growth is more than 15% every year, and domestic market demand has become an important force to support industrial development.

In 2009, the impact of the financial crisis has not yet completely disappeared, but our domestic sales increased by 18%.

In the 1~9 months of this year, clothing output was 19%, exports increased by 19.03%, and domestic sales grew by more than 20%.

From the data point of view, the clothing industry has been out of the shadow of the financial crisis.

This shows that our industry is still a healthy and competitive industry, which will lay a very good foundation for us to achieve the strategic goal of 12th Five-Year.