Fake Brand Of Fertile Soil - Clothing Online Shopping, So Much Of The Cat.

Under the background of the global financial crisis and the impact of a series of factors such as housing loans and vehicle loans, the economic pressure of young people in urban areas is increasing rapidly.

It is true that the cost of clothing stores is much higher than that of online shops that do not rent stores and do not hire shop assistants.

But hidden in

The global trading volume of forged industry is more than $60 billion a year, and the counterfeit famous brand clothing accounts for about 1/10 of the total amount, which brings uncounted economic losses every year, a large number of job losses, and even horrifying blood and violence.

It is said that the use of a large number of child labor also comes from all kinds of private workshops that produce fake brands.

At the end of 2009, Miss Lu, a foreign employee in Chengdu, was attracted by a Costume Advertisement popped up when she was surfing the Internet by accident.

This is an advertisement of a famous brand clothing, which has fashionable clothing, more important price and its low price.

Compared with the retail price of the brand store in the mall, the online clothing price is less than 1/3 of the former's.

Although this advertisement is quite attractive to Miss Lu, it is hard for her to act cautiously in a wide variety of fraudulent practices in the Internet world and the wisdom of "cheap goods without good products".

After getting in touch with each other on the Internet, Miss Lu not only inquired in detail about the quality and payment method of the products, but also specifically asked why the price of online clothes was so cheap.

The other side seemed sincere to tell her that the high entry fees, decoration fees, over 30% sales, shopping expenses, sponsorship fees and frequent promotions of all the shopping malls were all borne by the garment enterprises.

While online sales are free from the above costs, enterprises directly face customers.

So, to figure out these costs, the actual selling price is not much different from that of shopping malls.

The merchant's remarks seemed to have touched Miss Lu's heart, so she bought some of the brand clothes without hesitation.

A few days later, the product came.

After looking at it, Miss Lu also felt that she was almost the same on the Internet, so she happily confirmed the payment through Alipay.

However, the good times are not long.

Within a week, these clothes appeared a series of problems during the washing process.

At this point, Miss Lu felt that she had bought fake brand-name products.

She immediately contacted the seller through telephone and Internet, asking for a return.

At the beginning, the other side insisted that they were selling genuine products. As for the phenomenon of fading, it might be Miss Lu's way of washing.

After several times, the seller lost patience, and Miss Lu's phone never answered.

Just leave a message to her on QQ, and say, "at this price, do you want to buy genuine products? Are you stupid or are we stupid?"

It is worth noting that Miss Lu's experience is not a case in point.

Some people who buy counterfeit brand clothes through the Internet are deliberately buying them, knowing that they are counterfeit products.

However, some consumers are muddled up with "pirate ships".

To put it plainly, it is risky to enter the network. Shopping needs caution.

Heaven and earth of fake and inferior products

There are many fake products in the market of online sales of clothing.

Fake and shoddy are born twins. They are doomed to come together.

From a professional point of view, the color fastness, fiber content, slippage degree, pH value and formaldehyde content of clothing products are important indicators to identify a good or bad garment.

However, for the general consumer, these indicators are too professional.

Therefore, textbooks also taught us that before buying clothing products online, we must see the real photos of clothes and see clearly the above "three standards".

Consumers will naturally see the product in real photos, and this "three standard" refers to the clothing's logo, tag and water mark.

Collar: most of them are stitched on the collar, and some seams on the side seam. The brand and size of the clothing can be seen from the collar.

Tag: generally describes the name, size, bar code, grade, execution standard, clothing composition, washing method, price and address and telephone number of the manufacturer.

Water washing standard: generally set on the side seam, indicating the composition of clothes and washing methods, which is daily cleaning and maintenance must pay attention to.

However, in fact, the quality problem of a clothing product is far from enough to see the so-called "three standard".

In order to find out the quality of a garment product, the most reliable conclusion can be drawn only through specific data obtained through professional inspection and testing methods, and then compared with the relevant national standards.

On New Year's day in 2009, a friend engaged in writing work bought a sweater online for fashion.

At that time, he was careful and found out a lot of information about clothing.

Then, when I grind my teeth, I dropped the list.

From the clothes you sent, you can see that there are a lot of labels, tags and water marks.

But after careful examination, the fabric feels not quite right.

In fact, from the logo of the 100% wool on the water mark, the insiders could see that the woolen sweater must have some quality problems.

He had no way to wear it, but he had not seen him yet before the Spring Festival.

Ask the reason, answer: "slotted for a long time."

Presumably, the producers of these shoddy products are also keeping pace with the times, knowing that fake labels have been made with fake clothing.

It can be seen that fraud is becoming more and more professional.

It is understood that even after the formal registration, some of the garment enterprises engaged in network sales are quietly doing "hanging head, selling dog meat" business.

The clothing sold by these companies is divided into genuine and imitated versions.

The so-called "genuine" refers to clothes coming in from formal channels, while imitation copies are privately copied by their companies.

After entering a batch of goods, the company tries to sell it for a period of time, and chooses the basic style which is not outdated, with simple style and relatively large sales volume.

The whole imitation process is carried out according to the general garment processing.

First buy the cloth similar to the legal copy, then sample proofing.

At the same time, the trademark model is good, the trademark is made and the tag is handled accordingly.

Why is this kind of clothing operator doing this? Actually, it is very simple, in order to reduce costs and earn more profits.

Some dealers enter a large number of imitation goods, a price tag of seven hundred or eight hundred yuan of clothing, the cost may be seventy or eighty yuan, or even lower.

In order to pass all kinds of inspections, dealers will have a small amount of goods from regular channels, so that they can cope with the inspection of relevant departments.

The so-called "buy no sell essence", while improving the awareness of consumer rights protection, it is also essential for relevant departments, especially fiber inspection departments to intensify investigation and combat.

Weak awareness of consumer rights protection

The popularity of online clothing sales has given birth to a new profession -- network models.

Network models are popular in recent years with the popularity of online stores, which are also called "Ma Ma" by netizens.

Photographers make photos of them dressed in different costumes as posters of an online shop.

Since he is a model, he must have a well-balanced figure, a beautiful face, an elegant manner and an extraordinary temperament.

This kind of person, after professional photographer's packaging, photos and then processed by computer, the effect is natural.

At present, many consumers do not consider whether their comprehensive situation is suitable for the clothes before buying clothes on the Internet.

After getting the clothes, they found that they were wearing different models.

Consumers are often simple, sometimes even naive.

From the end of 2008 to 2009, a Korean trend began to ripple in the Chinese clothing market.

From more than 10 to more than 20 years old, young men and women became "hahan" for a while.

An office woman in Shenzhen is about 28 years old.

She ordered a dress of this style on the Internet, but unexpectedly, when she put on her clothes and went to the office, everyone laughed at her "tender", and even the indecent male colleague asked her "why not a bottle?" so she found the seller and asked for a return.

Of course, the goods did not end up in the end, but the buyers and sellers had no choice.

The clothes were not bought well, but they were very annoying.

The effect of photography on the Internet is far from the reality. It is best to think twice before buying clothes online.

In addition, the size of clothing is also the most likely problem in online shopping clothes.

Although size is the yardstick of strict implementation in clothing production, some brands are smaller while others are larger.

In fact, in order to please consumers, the size of each brand is a commercial secret under the standard of large and medium sized codes promulgated by the state.

In a word, online purchase of clothes is not a direct paction between buyers and sellers, so the disputes and complaints are naturally "cut and run", which provides a new research field for our quality inspection department to explore.

New issues related to law enforcement agencies

With the progress of society, all kinds of new things have crept into our lives.

Faced with the quality of online shopping, it has been a puzzle for all relevant law enforcement departments.

Among them, consumers are less active in safeguarding rights, and the difficulty of investigation is also a problem that can not be evaded.

Online sellers of clothing should say that most of them are "guerrillas", no business licenses and no office space.

A network cable, several computers plus several people, can be opened for business.

For such sellers, law enforcement units are often difficult to investigate, or even to investigate.

If the investigation is tight, the operator can simply change places or operate in another city.

It is understood that in June 2009, the Fujian provincial fiber inspection laboratory issued a test report for consumers, telling consumers that they could use the report to make a request for replacement of the customer service of the online shopping platform.

Five days later, the Fiber Inspection Institute of Fujian province received a telephone call from Miss Wang, saying that she had faxed the report to the customer service. The customer service confirmed that the products sold by the seller were substandard products, and the customer service staff refunded the shoppers' shopping in full.

This example can also be said to be a successful case of the inspection department for online shopping.

In addition, clothing quality and safety issues can not be achieved in a single garment production industry. This requires the unified pace of relevant industries in the upstream and downstream industries, and efforts must be made to improve it in order to solve the problem thoroughly.

Garment manufacturers must provide relevant inspection certificates when providing fabric to clothing manufacturers. Similarly, garment manufacturers should also provide test reports to dealers.

As we all know, China is a large country of clothing production and consumption.

China's exports to Europe and the United States have to undergo strict inspection of clothing products, but often sold to the domestic clothing products in this respect to do worse.

Although the quality of clothing is not as safe as that of food safety, the consequences are obvious.

But clothing, especially personal clothing, can also cause serious harm to consumers.

Besides, clothing is also indispensable to the lives of ordinary people.

Therefore, the quality of clothing is directly related to the vital interests of every ordinary people.

In the face of various new sales methods and the consequent increasingly complex consumption disputes, professional inspection institutions have the responsibility to help enterprises continuously enhance their quality awareness, strengthen the propaganda and implementation of national and industrial standards, and guide enterprises to increase quality input.