Look At The Internationalization Of Chinese Brand Clothing From The Perspective Of Card Dun Ton

A few days ago, Karl Denton, a well-known high-end clothing brand in China, was reported by some media as the so-called fake foreign brand, which has been in the top ranks of high-end clothing brands for more than 10 years. Karl Denton has been questioned by various parties.

"Foreign trademark" or "national trademark"

The reporter understands that the brand owner of the brand is a Chinese Hongkong businessman whose brand is mainly aimed at the successful people who pursue the intrinsic and luxurious quality. It has been favored by Chinese mature men in the market in the past ten years.

However, although it is a registered brand in China and Italy, the main production area and main selling place of the brand are all in China, and so some media questioned it.

"In fact, costumes such as card Dun don't have a foreign brand owned by foreigners is a common phenomenon, for example, the famous American Wedding brand" VERA WANG "is actually created by the Chinese, and even our familiar brand of CATELO crocodile, BOSINI burglung, JEAN WEST JEANSWEST, JORDANO Giordano and other overseas brands, and its brand owners are Chinese.

It is reported that China has become a "world factory", under the current globalization background, including Nike, Adidas, Germany Volkswagen and other international famous brands, and most of the brands of various industries are produced in China.

Therefore, the quality of a brand depends on the brand's design style, usage crowd, product quality, service quality and operation mode of the enterprise, rather than whether the brand holder is Chinese or the quantity of export. It is precisely the lack of correct brand development concept that leads to a very large gap between China and Europe.

Besides, where the sales area is is just an observation.

International brand management depends on how many links in the entire production and operation activities involve internationalization.

Like the high-end brand such as the brand such as the brand, the fabric source, the design team and the production cooperation factory are already not limited to the domestic market, but are directly purchased from Italy and even the whole world.

In the context of economic globalization, both foreign brand names and Chinese famous brands are focusing on brand management with the perspective of global resource integration, so as to meet the increasing consumer demand of customers.

Caldin's "disaster" is still the "confusion" of Chinese clothing.

Insiders revealed that

Experts say that Chinese brand clothing is far less than that of other international brands, no matter how fashionable or brand recognition. Many people think that poor design is the problem behind China's brand clothing lagging behind international brands. In fact, the most fundamental reason is that there is no correct sense of internationalization.

Over the years, Chinese brands have been striving to internationalize, but most of them have finally become producers of international brands, or have not been recognized by foreign consumers and governments for a long time.

But the brand of Charles Dun can occupy a whole field in the high-end clothing battlefield, precisely because it depends on its product design, quality pursuit, terminal sales and vision.

Behind the confusion of "internationalization" of Chinese brand clothing,