Luxury E-Commerce Companies Enclosure Intensified

China in 2010

With the advent of the civilian luxury era, the luxury business model has quietly changed.

The status of Internet communication is increasing day by day, especially the way of interactive marketing and personal experience.

According to the survey, 84% to 90% of respondents said they had access to more information about luxury brands and products via the Internet, and more than 20% of consumers said blogs, forums and social networking sites had an impact on their purchase decisions.

In the context of the explosive popularity of the Internet, Chinese consumers have an unprecedented understanding of luxury goods, and make them more and more smart. They have made obvious changes in their consumption concept and consumption behavior, especially in relation to value and price.

In fact, the price of many luxuries is not high, but it is only because of the import tariff or the operating cost of the store that it will produce a staggering number.

Without the high entry fee, booth fee, overhead fee, festival fee and agency fee, the price of goods on e-commerce platform is much lower than that on the ground shopping mall.

The book platform Dangdang, home appliances platform Jingdong mall, clothing platform, customer service, luxury website, Jiapin net and so on, these B2C electronic platforms, under the double guarantee of low price and perfect logistics, have taken the place of similar entity mall.

As a professional luxury website, Jiapin has always had good reputation and loyal members. In order to serve the vast number of members, the website will offer some promotional activities on a regular basis, and during such activities, all products will be sold out in the shortest possible time.

When the market is nurtured, more enterprises will be involved.

At present, there has been a fierce competition for luxury sales websites. At the same time, NetEase, Jingdong, Sina, YOKA and various luxury group buying have mushroomed.

Against this background, a luxury online sale price war is inevitable.

In late April, Jiapin first launched a new round of promotional strategies. The three promotions of "499 optional three", "1199 optional three" and "588 activities" were launched one after another, and the impact on the entire luxury sales market was no less than a "9 magnitude earthquake".

Jiapin network has been able to launch the three largest promotional activities of luxury goods, the lowest price in the whole network, and its perfect supply chain is the key to winning the battle.

With its unique resource advantages, Jiapin has obtained 500 brand marketing authorization from Europe, North America, Australia and Japan and South Korea, including top brands such as LV, Channel and Gucci.

Moreover, in the United States, France, Japan and Hongkong, we have established a top-notch fashion buyer team, always paying attention to the international fashion trend and selecting classic best sellers, so as to ensure that our products are in keeping with international fashion.

In addition, Jiapin net has two bright points in its mode: first, it adopts the global popular membership system.

As the first luxury B2C website in China, the quality membership service of Jiapin net has been well received.

Secondly, in the sales mode, we must focus on the limited time buying and selling system, focusing on providing the top international brands with high discount and excellent quality.

The three major promotional activities are also the world's top brands, such as D&G, Swarovski, Calvin Klein, Shiseido, L'OCCITANE and so on.

Obviously, through the three major promotional activities before the festival, Jiapin network will further realize the large-scale enclosure in the luxury electric business market.

And other professional luxury sales sites or online shopping mall involved in luxury goods are also planning similar "enclosure strategy", and ultimately the key point of their competition will be attributed to the price.

With the upgrading of online luxury sales price war in China, I believe that the most benefited from it is the consumers who love luxury goods.