Mother'S Day Is Coming Soon; &Nbsp; &Nbsp; &Nbsp; Shopping Mall "After The Golden Week" Again Promotes The Sales Promotion Tide.

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Dress

Spring Festival

As far as clothing stores are concerned, the discount rate of shopping malls is larger than that of the previous may day.

Seize the opportunity of women shopping, Daxin superior department store, Holiday Plaza, Yihua department store and other clothing stores have launched family ties, and many spring costumes have also taken the opportunity to join this promotion boom, becoming the leading player in the biggest discount effort.

From several major business circles, such as Yihua, Holiday Plaza, Daxin, Fu Hua Hotel and Sun Wen Xi Road Pedestrian Street, it is learned that in this promotional activity, large scale promotional activities are not only for middle-aged and elderly clothing stores, but also for other age dress shoes and package products.

Reporters in the Daxin Xin Du Hui superior department store and Yihua department store shoes on the first floor to see "mother's Day feedback", "family friendly" and other promotional advertising has been gradually opened, promotional forms are common "buy and sell, gift cash coupons, set up discount zones" and so on.

A customer service staff of Daxin Xin Du told reporters that because of the clear theme of mother's day, the discount products were more obvious. Generally, women's clothing and shoes and bags were more discounted.

Household appliances

Advocate "filial piety" and promote sales promotion again

The "May 1" long vacation has just faded, and the sales promotion of Suning and Gome has not been "closed".

With the promotion of the May 1 Shopping Festival, the major home appliance stores have extended their promotional activities to mother's day, so as to create a "Golden Week".

"We will continue to offer large scale preferential activities. Of course, the main activities are mainly small appliances, which coincides with the theme of" mother's Day ".

A sales manager of Daxin store, Gome, said that small household appliances such as soya bean milk machine, juicer, microwave oven, oven, massage appliances, bathtub and other health appliances are the main products in this promotional activity.

In addition to kitchen appliances and health equipment, Suning Appliance (002024, stock bar) also launched a special 3C for women, such as Samsung, CASIO and other brands of pink and red department are involved in preferential activities.

Reporters saw in Suning Daxin store, too many customers are buying fashionable 3C products for their mothers.

"3C is the best seller in terms of mobile phones, and household appliances are more popular."

A salesperson at the store revealed that the "mother's Day" household appliance Festival maintained the promotional advantage of the May 1 Shopping Festival, and many of the small household appliances launched were favored.

Gift

Internet group buying beach market

At the time of many physical stores, the field of electronic commerce is also not to be outdone. As early as May 1, the slogan of "5. 8" mother's Day was launched.

If the online group buying has brought some risks to the household appliances, clothing and other practical commodities, and affected the sales fever, the group buying network will get a big cake in this shopping tide.

The reporter learned from the Shagang ruins and the flower shops in the urban market that the price of flowers rose in varying degrees by the effect of the throttle, with the highest rise of carnations.

Take the eastern flower market as an example, the carnation of 15 yuan per day is now up to 18 yuan / bundle, and according to the owner, it will rise to around 22 yuan per week in May 8th, when the flowers will increase by 20% to 50%.

And unlike the physical store, the online group buying network has already prepared a "mother's Day" gift promotion a week ago, which has made a big profit margin for the group buying network with the previous orders of local flower growers.

Reporters in Zhongshan local large scale group buying network learned that the same number of carnations, the group purchase network sales price than the city store flower market low 10% to 50%.

"Moreover, we are equipped with specialized logistics services that can provide specialized distribution services to consumers in need."

The group buying network customer service told reporters that the group buying network will win the market in terms of price and distribution services. At the same time, the "gift set" promotion method will be launched to incorporate perfume, skin care products and other commodities into the fresh basket, and the price will be 20% to 60% lower than that of the shopping mall counters, with a larger discount rate.