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Brand Innovation Helps Shoe Industry Successfully Seize Market Place.

2011/5/18 10:11:00 72

May 18th, today's society,

brand

For enterprises, it is of vital importance.

The emergence of a brand from birth to development is a dynamic process. There must be a steady stream of forces to promote its growth.

innovate

。

The essence of brand innovation is the act of giving brand elements to create new capabilities of value, that is, through technology,

quality

And business models to enhance brand vitality.

Looking at all the famous brands, there is no need to focus on brand innovation.

For example, the world-famous Nike company attaches great importance to brand innovation in its business process, and it is this innovation that makes Nike rise rapidly and become the leader of the sporting goods industry.

Brand innovation can meet the new demands of consumers, and enhance consumers' acceptance and recognition of brands, and enhance brand influence.

However, brand innovation is a comprehensive concept containing many aspects. Brand innovation must be based on product technology innovation and marketing innovation as a driving force, so as to get the development and maturity of brand.

In 1960s, the rapid development of the new technological revolution.

Walter Rostow, an American economist, proposed the theory of "six stages of take-off", and the concept of "innovation" developed to "technological innovation", so that "technological innovation" was enhanced to the leading position of "innovation".

For shoe enterprises, only by constantly carrying out technological innovation can we increase the technological content of products, increase the added value of products, and constantly develop new products to meet the needs of consumers.

Only with technological innovation can shoe enterprises gain profits in the pressure of rising raw material costs, human growth and RMB appreciation.

Only with continuous technological innovation and core competitiveness can shoe enterprises take a place in today's almost white hot competitive environment.

The importance of technological innovation for today's shoe enterprises is beyond doubt.

"Multi-function anti-skid technology", "antibacterial and deodorizing" technology, "nano antibacterial technology" and so on, children's shoes to help in the development process, constantly bringing forth new ideas, has led to the technological innovation of children's shoes and clothing industry.

At the same time, bin Deng also joined hands with the Chinese Academy of Geological Sciences, Huaqiao University and other institutions of higher learning and research institutes to introduce science and technology.

As the leading brand of sports shoes, Nike has more than 100 technicians engaged in the research and development of new products.

Therefore, a series of new products come out every month to lead the trend of world sports shoes.

Strong R & D technology, R & D personnel and R & D investment has become a powerful power for Nike development.

If technological innovation is the basis and leading brand innovation of shoe enterprises, marketing innovation is the catalyst.

A shoe industry brand, with advanced technology for product innovation.

Under the premise of enterprises' strong strength, marketing innovation is an important force to push the brand to the market and expand the market.

The 361 degree brand of shoe industry is constantly developing new strategies in marketing strategy, making use of the network trend, using media publicity, and launching various brand marketing methods through sports marketing, such as popularity and so on.

In all respects, we have established an optimized marketing mode with accurate market vision and unique courage, and achieved rapid development. The 361 degree has become the leading brand in the national sporting goods industry.

In the era of excessive market competition, innovative marketing can make shoe enterprises keep up with the pace of development, and shoe brands can become bigger and stronger.

Marketing innovation helps to enhance the brand's influence and market share. The marketing of shoe companies relies on the strategy of the product itself, with the help of network, sports events and other carriers. The most important thing is to strengthen innovation, and combine these marketing strategies with a variety of combinations or set up a better strategy to achieve the best results.

Brand relies on innovation to grow gradually. Otherwise, if brand innovation is lacking, even if a brand is "born" well, it may gradually become silent or disappear because it can not keep pace with the pace of development.

In the continuous development of social economy, innovation has become an important theme in the development of shoe enterprises, and brand innovation is the top priority.

Only by constantly increasing the intensity of innovation can the brand survive for a long time, and shoe enterprises can occupy a market place.