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Marketing Analysis: Seeing The Rise Of The Brand Of Saint'S West From The Perspective Of CCTV'S Launch

2011/8/12 16:05:00 50

From the beginning of the 2010 Asian Games in Guangzhou, we were surprised to find that a new face appeared in the five CCTV sets. The fashion T station, which is based on the Oriental Pearl TV Tower in Shanghai, is moving forward rapidly.

Saint's dress

One, "master", "Saint" international fashion.

business men

"Powerful, clean and neat, so that people quickly remember this brand: Saint West.

More than 10 times a day, more than 3700 times the equivalent of the year, to achieve a comprehensive coverage of CCTV five sets.

For a long time, CCTV has the five largest domestic influence.

Male channel

It was once the birthplace of many male brands, such as cars, shoes, clothes, electronics and liquor brands.

In the first 10 years, the five set was almost called the "Jinjiang channel". The costumes of the Fujian plate were no more than five appearances, and they were entrenched here. Five sets of geomantic treasures almost became male brands.

The first reason is the five set of influence on male consumption.

Unmatched

。

This is the real reason why many clothing brands put the money they earned into the sack and carry it to CCTV and smash into the five set.

Secondly, it is also a more important reason. The five set of male brand's first choice is just like the writer's lifelong dream is to win the Nobel prize in literature, which is the highest platform for many brands to display their strength.

This is very powerful for male consumers' psychological suggestive power. "A certain brand in the CCTV five sets of advertisements every day" is a consumption vane.

For brand investment promotion, the same meaning.

The strategy of CCTV in the 2011 year of St.

Hardness and softness

It is worth noting.

The five set of CCTV sets a strong momentum for the overthrow of the king.

The news channel is like hawk hawk hunting, exquisite and gorgeous, and its potential is as light as a sword.

Entering the 2011, the international situation was unpredictable, and human disaster and natural disaster followed. Libya's war was urgent, and the Japanese earthquake came.

News channel's attention has soared in a flash.

The advertising point of Saint's West coincides with these important events.

People are also concerned about the incident, but also remember such a brand.

Of course, Saint dewy, like everyone else, does not want disaster to happen. However, the disaster is not pferred by human will. This kind of clever and pure promotion of brand awareness due to important events is purely a matter of no purpose.

2011, Saint West is on the stage.

Peak of industry

The appearance of CHIC made a great stir in the industry. CCTV's advertisement just echoed the rising legend of this brand.

CCTV is the place where the miracle is born and the platform for winning the championship.

Saint West has arrived. Who is the new king?

The outcome is not yet decided.

2011, let's wait and see.