Masa Marceau Brand Area &Nbsp; Build High-End Men'S Clothing First Class.

Recently, domestic

You only see a costume, but Marceau's brand story traces back to the origin of a yarn and a button.

How to keep the collar's stereo?

All kinds of origins and stories enable you to fully learn the knowledge of clothing while also realizing the quality characteristics of the brand.

MASA Club: an interesting online interactive experience

MASA Club focuses on online activities. Interesting content and rich gifts have attracted the participation of many users, and have been bound with the popular micro-blog, promoting the two spread of activities.

The brand area is currently developing "MASASMART I am MASA" answer "people!" activities. Participants can get the shopping points provided by the website by participating in online answers to some interesting questions, and participate in the "draw" lottery.

VIEW brand vision: a beautiful visual feast

Use the eye candy to show the latest brand clothing, and the beautiful sand video shows the growth process of the enterprise.

Brand vision is a beautiful visual feast, using image, video and other intuitive ways to interpret brand connotation.

In this section, users can also read popular magazines online and quickly grasp the fashion of this season.

{page_break}

UP image power: Zhou Simin's taste class

Clothing represents the taste and represents the professional value.

Image power is an important part of the competitiveness of the workplace.

If the company does not require a formal dress, Ms smart thinks you can dress smarter.

If you are a financial man, help you create a steady and restrained elite image.

How to dress appropriately is a question of University. Marceau signed the "fashion etiquette godmother" Zhou Simin as the chief image etiquette consultant. He launched a "MASA man positioning tool" to enhance the image of men.

In the classroom of UP's image quality, miss sun will also give some practical suggestions to improve the image of men.

Brand community marketing strategy from the perspective of brand area

From the layout of the brand area, we can see that Marceau is more systematic in promoting brand building.

Its community-based marketing strategy is dedicated to building the official website into a community of target users, disseminating high-end fashion men's clothing culture, promoting a noble lifestyle, and enhancing communication with consumers, so as to enhance the loyalty of users to the brand.

Whether the content of the official website is interesting, whether it can arouse user interest, whether the activity can win the hearts of the people, and cause the participation and reputation of users is a question of brand thinking.

According to a data from the Japanese INFO-PLANT word of mouth survey, 35% of users were influenced by their word-of-mouth, and 17% of Internet users were influenced by the word of mouth spread on the Internet.

This means that more than half of consumers are consuming under the influence of word of mouth.

The mode of "people to man" has promoted brand awareness and reputation.