The Strategic Layout Of The Olympic Games Is Deepened, &Nbsp; The Goal Of Product Development Is Achieved.

Reporters learned that since the establishment of the brand in 1995, Cele has been emphasizing the consumer's comfortable wearing experience to cater to the personality and fashion trend of consumers, to convey a free and relaxed lifestyle, and to create a more comfortable everyday life for the public. Take the 2011 autumn and winter theme series of Cele's "Strolltheworld earth walk" as an example. The theme follows the great leisure DNA, integrating the elements of fashion and nature. It displays the autumn and winter customs of three different styles from the relaxed and natural "Norway forest", the elegant and calm "Madrid elegance" and the elegant and charming "Roman holiday", so that people can feel the feeling of crossing the earth in different corners when they wear different styles of Cele shoes, and experience an endless spiritual journey. It is reported that the theme of a series of products, once listed, has been widely favored by consumers, and has been widely recognized by the outside world. In addition, Cele's Olympic shoes are also a continuation of the excellent quality of this series of products, which is Cele. brand The implementation of the Olympic strategy has laid a good foundation.

As the leading brand of China's leisure footwear industry, Cele has been implementing the Olympic brand strategy since 2010. With its good quality and design concept, it has become the only designated leather supplier of the Chinese Olympic Committee, and has been serving the world sports delegation in many major world events. So far, Cele has been the first Guangzhou Youth Olympic Games for the Chinese sports delegation in 2010, the sixteenth summer Asian Games in 2010, and the seventh Winter Asian Games in 2011. In 2012, the Cele shoe industry will be accompanied by the Chinese Olympic delegation on its way to the 2012 London Olympic Games. According to the chief executive of Cele brand department, "we have formulated a long-term Olympic integration marketing development plan. Under this overall strategy, we will enhance our market share through the mutual benefit strategy of distributors, and we will gradually realize our dream by establishing the commanding heights of leisure shoes and occupying the commanding heights of the industry and enhancing the industrial influence through cooperation with professional institutions.

According to the industry, Cele brand has stood out from the public brand after strict screening and examination. It has become the designated supplier of leather goods for the Chinese sports delegation. It not only reflects the approval of the Olympic Committee's brand proposition, but also affirms the achievements of the Olympic brand strategy in the early stage of Cele (Cele), and lays the Cele's status as the leading brand of China's leisure shoes.

Experts say that the competitiveness and creativity of Cele brand and the in-depth application of the Olympic strategy will be of great significance to the promotion and internationalization of the brand, and will help enhance brand competitiveness in the medium and long term. At present, the footwear industry is at a stable stage of development, but there is no breakthrough. The success of the game brand as a representative of leather products in the Olympic marketing has an important inspiration for the development of domestic leisure shoes brand and the layout of the industry.