Shoe Industry's "Counterfeiting" Campaign: Why Do People Shrink From Battle?

After Taobao Juhuasuan sells CASIO fake watches, Taobao's "stars" motion "Franchised stores" openly sell fake sports shoes such as Nike and Adidas and so many consumers are deceived. Angry consumption The group held a crusade against the shop and demanded a refund of three. But what is disappointing is Taobao. Shopping Mall None of the industry and Commerce bureaus and brand manufacturers have come to the forefront to solve the problem, and consumers are kicking the ball like a ball.

Thousands of deceived consumers

Recently, netizens Yan Yaxing reflected in this newspaper forum that during the "double eleven" period, she saw a pair of Nike Trifolium G50976 men's shoes at Taobao mall "star sports franchise store", priced at 376.2 yuan. Unexpectedly, when the goods arrived, the "Nike" label was actually a cartoon version. There was a crack on the bottom of the shoe, and the insole was very thin, and the bottom was glued to the shoes simply. The deceit was far from being a mere face. After the interview, the reporter found that more than 100 people had suffered the same bad luck. They spontaneously organized three QQ groups, such as "Taobao's crusade against fake goods" and so on, to seek justice from Taobao mall. Group users "half a month and a half" told reporters that "star sports franchise store" selling brands mainly for Nike, Adidas and CONVERSE, when the promise of consumers "7 days no reason to refund, fake a penalty three". However, when consumers ask for comments before they receive fake goods, they insist that they are genuine goods and refuse to compensate. "At present, we are connected with more than 400 deceived consumers, and we are expected to cheat more than 1000 people nationwide, amounting to hundreds of thousands of people."

Taobao: returns are easy to compensate.

Consumers who buy fake shoes begin to appeal and protect their rights through Internet channels. When consumers protect their rights, "Star" shops suddenly fail to register. Taobao mall related staff said, because the merchant was reported illegal, is currently in the shop penalty closed state, consumers can enter "my Taobao" launched rights protection. "Consumers can apply for returns and refund shops. Taobao mall will ask consumers to produce relevant certificates of authenticity according to the commodities purchased by consumers, otherwise they will have to refund unconditionally.

But the refund is hard to satisfy the customers. According to the relevant regulations of Taobao, if you buy fake goods, you can "fake a penalty three". In this regard, Taobao mall staff said that consumers must take out commodities for the identification of counterfeit products certification, in order to "fake a penalty three". For consumers, it is very difficult to get such professional expertise, which undoubtedly hindered their way of safeguarding their rights.

Manufacturers: unwilling to identify for consumers

In order to get product identification, consumers have repeatedly contacted brand manufacturers, but they have repeatedly been "shut the door". Unlike previous CASIO and Swiss Tissot, Nike, Adidas and other companies were ambiguous. They said they could not conduct product testing for individuals. They must submit relevant applications by the trade and Industry Bureau and the Quality Supervision Bureau.

The reporter only contacted Nike, Adidas and Nike's customer service center, Miss Zhuang told reporters that for these "cottage goods", they did not "crack down" the right to enforce the law. "Nike only accepts products sold by stores and official websites, and verifies its authenticity. As for the identification of other products, we must go through the process of industry and commerce departments or quality supervision departments, and they must take the lead in combating sales and holidays. Miss Wang, the intellectual property center of Adidas headquarters in Shanghai, holds the same view. "In addition to the official flagship store, there are no qualifications to sell Adidas products online, and the 85%~90% on the Internet is fake. If consumers buy fake products on the Internet, they will be identified. We are really busy. The process will be accepted by the government departments, and will still be transferred to us.

Industry and Commerce Bureau: only listen to thunder but no rain.

According to manufacturers, consumers also turned to the business sector, but the response was also quite disappointing.

The "star sports franchise" is registered in Yiyang, Changsha, Hunan, where the shipments are located in Dongguan, Guangdong, and the Taobao mall is located in Hangzhou, Binjiang, Zhejiang. Consumers complained to the multi industry and Commerce Bureau respectively.

In December 1st, Hunan Yiyang trade and Industry Bureau staff said they would follow up the matter and asked the seller to report to the industry and Commerce Bureau, but thereafter no news was heard. Dongguan Wanjiang industrial and commercial sub Bureau initially told reporters that it could not find the shipping address of the company and could not accept it, and later said that the company was not within their jurisdiction. Mr. Pan, the Binjiang sub Bureau of Zhejiang, replied that there will be contacts between the relevant personnel and consumers. Recently, Taobao has a lot of problems. They do not have enough manpower and need a little time. As of press release, consumers are still waiting anxiously.