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Promoting Independent Innovation &Nbsp; Speeding Up Brand Building

2011/12/19 14:06:00 21

Promoting Independent Innovation Brand Building

In the past ten years, China's textile industry is at the new node of the new and the old.

The upcoming "textile industry" 12th Five-Year plan has been approved by the Ministry of industry and commerce. It is reported that the plan will be announced after the relevant procedures.


It is reported that during the "12th Five-Year" period, China's textile industry

Industry

We will make breakthroughs in eight directions, including key technological innovation, advanced technology industrialization, independent brand building, sustainable development, industrial park planning, industrial layout adjustment, multi-level talent system construction and enterprise merger and reorganization, and promote pformation and upgrading of the textile industry.


Industrial textiles are becoming new favorites.


The biggest highlight of the 12th Five-Year plan is industrial technology.

innovate

The heavy textile industry has been entrusted with heavy responsibilities, and the industrial textiles used in the field of high tech fibers have also been placed high hopes.


High end fiber has become one of the key words of technological innovation.

During the "12th Five-Year" period, China will vigorously improve the independent innovation ability of the textile industry, especially the innovation of key technologies, form an independent innovation system, improve the innovation of fiber technology such as spinning, high spinning, functional, differential and so on, strengthen the research and development of carbon fiber and other high-performance fiber materials, and renewable resources such as biomass.

technology

R & D has gradually narrowed the gap with developed countries.


Industrial textiles, which are closely related to high technology, will also catch up with the rapid development of trains.


Industrial textiles include 16 categories, among which five of the most promising areas are agricultural textiles, medical textiles, sanitary textiles, automotive textiles and construction textiles, which will have broad prospects for development after the combination of high-tech processing technology.


"No brand is the real pain."


It is reported that during the "12th Five-Year plan" period, China will strengthen its own brand building of home textiles, clothing and other consumer goods enterprises.

At the same time, encourage qualified enterprises to merge and restructure, large enterprises become bigger and stronger, and small and medium-sized enterprises develop towards specialization, refinement and specialization.


At the same time, the layout of China's textile industry will also be adjusted from east to west to East, middle and West.

The eastern region is developing high-end products, and the western regions with natural fiber and other characteristics are developing the textile industry in the western region, while the huge market in the central region provides the consumer market for the textile enterprises.


Our country provides more than 90% of silk and cashmere for the whole world.

raw material

There are many foreign top luxury brands.

From the turnover of merchants to the end consumers, the difference of profits can be more than ten times. The Chinese textile industry, which has long been at the bottom of the industrial chain, often gives profits to others.


Meng fan Shen, director of market operation of Hao Wei Xin Investment Limited, told reporters that the cost and processing cost of an ordinary cashmere sweater were about 600 yuan ~800 yuan, but OEM went out of the country and sold back to China for 10000 yuan.

"This is the gap between brands."


Wu Jianhua, general manager of Dingsheng silk, Wujiang, Jiangsu, said that this year's export situation is becoming increasingly grim. It can no longer satisfy the low value-added raw materials for export. "We can not afford to dress for others". Only fabric innovation and brand cultivation can make enterprises stand in an invincible position.

"The same fabric, our guests change hands, the price is ten times higher than the original price, we are not worse than others, no brand is the real pain."


Compared with the developed countries, China's textile and apparel industry is far from being famous for its brand accumulation.

The garment processing industry with traditional advantages is also facing a more competitive low price competition in Southeast Asian countries.

To solve the problem, we must increase the added value of the product, create the brand, and complete the pformation from quantity to quality.

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