Apparel Enterprises Protect Network Address Resources In Batches

A few days ago, the only holder of the D 'NIM brand in mainland China, Shandong Tianyan dress Limited by Share Ltd became the first enterprise in the domestic garment industry to carry out brand resources integration and protection.

The company has registered dnim, lantESi, Denim, di Nimes cowboy, blue jeans cowboys and other general web sites, and has taken the first step in brand protection.

The company official said: "this action is the first integration and management of brand equity.

Facing international and

As a national address resource, the general address website is in line with the relevant national industry standards. It has the attributes of address resources such as scarcity, uniqueness and exclusivity. It is an inalienable part of the intangible brand assets of enterprises. Therefore, it is also known as the "network logo" of the enterprise.

Following the international practice of first injection, it is difficult to recover once registered. If it is snatch by others, it will cause different degrees of distress to its brand.

It is understood that domestic enterprises such as Laigang and Suning have launched the "universal address + wireless address" full network protection means, so as to achieve "better construction".

Tianyan clothing registration series general website not only effectively protects the brand assets in the Internet field, but also gains more business opportunities in network marketing.

Shandong Tianyan costumes Limited by Share Ltd responsible person said: "after the registration of the general web site, you can enjoy the one to one vertical promotion of the trusted e-commerce alliance to provide exclusive top recommended bits, so as to realize the synchronous placement of the vertical portal and B2B e-commerce website in more than 100 domestic top industries.

In addition, the trusted e-commerce alliance can also be provided.