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China'S Textile Material Industry Ushers In The E-Commerce Era

2012/3/13 16:56:00 283

E-Commerce In Textile Industry

   Chinese textile materials The industry will usher in the e-commerce era. On March 17, under the direct licensing guidance of China Textile Industry Federation, Red Bean Group and Wuxi Textile Materials Exchange jointly launched the establishment of "China Textile Materials Trading Center", which will be listed and opened in Wuxi. This is the first third-party electronic trading platform focusing on spot trading in China's textile materials professional market. This will also promote the transformation and upgrading of China's textile industry, enhance the competitiveness of the textile industry, and restore the majesty of Wuxi Cloth Terminal!


The State Council has proposed to upgrade the development of e-commerce into a national development strategy. Through e-commerce, we can realize the transformation and upgrading of traditional industries and achieve leapfrog, low-carbon and sustainable development. It has become an essential support platform for each of our enterprises to lead the industry development and realize enterprise value. At the end of last year, the China Textile Industry Federation clearly proposed the core strategic goal of building a strong textile country. Aiming at this development opportunity, "China Textile Materials Trading Center" came into being.


China Textile Materials Trading Center was established in November 2011 with the approval of Wuxi Administration for Industry and Commerce, Jiangsu Province, with a registered capital of 200 million yuan. It is a key construction project in Jiangsu Province and Wuxi City. China Textile Materials Trading Center aims to build a one-stop third-party electronic trading and service platform integrating electronic trading, credit payment, warehousing, logistics distribution, financing services, quality supervision, brand promotion, and product marketing by integrating domestic and foreign textile materials resources and adopting modern e-commerce means to realize information flow, business flow, capital flow The organic integration of logistics aims to become the most authoritative textile material trading center in East China and even in the whole country, leading the Chinese textile material market and striving to become the pricing center of the global textile material industry.


  The Inevitable Trend of the Rise of Electronic Commerce


Since the rise of local trading markets, the traditional Spot transaction It plays an important role in the circulation of textile materials. However, with the popularization of information technology, e-commerce has begun to affect and impact the traditional textile materials trade industry. Electronic commerce of textile materials has gradually become a new trend of concern in the industry and a possible new profit growth point. According to the prediction of the Ministry of Commerce, the e-commerce transaction volume will maintain an annual growth rate of more than 20% in the next five years, and will reach 12 trillion yuan in 2015. Up to now, the number of websites involved in online transactions in the domestic textile materials trading market has increased, but there are still relatively few real spot electronic transactions, and the vast majority of textile materials traders with large industrial groups still maintain the traditional trade mode.


In the traditional spot transaction of textile materials, the transaction is directly conducted by the buyer and the seller, and the time, place and method of the transaction are determined by both parties through consultation. Information on the market is not equal, price transparency is not high, and it is difficult to form a unified price; The transaction efficiency is low, the cost is high, and the transaction integrity problem is easy to occur, resulting in quality disputes and "triangular debt". The means of publicity and promotion mainly rely on textile fairs, professional markets, media advertising, and even word of mouth. These traditional methods have disadvantages such as high marketing costs, low efficiency, and non sharing of resources.


How to reduce the drawbacks of the traditional business model? E-commerce provides new possibilities for all these changes. In addition to the advantages of improving transaction efficiency and reducing costs, spot electronic trading is more important for the changes in business models it has triggered, which is an innovation in the format of the textile materials supply chain. Spot electronic trading makes the trade circulation of textile materials more collaborative and efficient, and different varieties can form an advantageous alliance. Combining various financing modes, it can operate in a fully integrated way with warehouse, distribution, banking and supervision to complete the transaction process safely and efficiently.


  Four advantages


China Textile Material Trading Center Use modern e-commerce new technologies to realize electronic transactions of traditional trade, timely transmit scientific and technological information, vigorously promote the application of new materials, new processes, and new technologies, improve the development level of the textile industry, improve the competitiveness of textile products, and promote the transformation and upgrading of the textile industry. Now many textile materials suppliers and manufacturers, sellers and buyers of products will have a problem of poor docking. For example, buyers need a product with certain characteristics that has a small market supply range, but they can't find a supplier. However, there are suppliers for this product. Because of the particularity of the product, they are also looking for buyers who need this product, but they can't find a supplier. This is because the traditional customer search method is limited by the region, and the information transmission is slow and sluggish, which cannot be maximized. However, on the platform of China Textile Materials Trading Center, this problem can be solved, so that both parties can break through the space and space constraints and easily get business opportunities and needs.


"China Textile Materials Trading Center" has four advantages: first, regional geographical advantages. It is located in the economically developed Yangtze River Delta region, surrounded by a number of specialized textile cluster markets, and is the industrial core area of China's textile industry; The resource advantage within the group is also very obvious, with 75 secondary and tertiary enterprises engaged in textile and 465 outsourcing processing units. 2、 Technical advantages of the platform. It has dual line access of China Telecom and China Unicom, 3A level system operation environment, adopts international advanced network security system, and is equipped with high-end authoritative data encryption and electronic identity authentication technology to create a stable, safe and reliable online spot trading platform; 3、 Supporting service advantages. Provide one-stop supply chain services such as supply and demand release, spot transaction, financing services, credit rating, quality monitoring, warehousing and logistics; 4、 Government support advantages. In the process of establishment, it has received strong support from national and local governments at all levels.


   Six functions


"China Textile Materials Trading Center" has six functions: first, spot trade and circulation function. Through the massive online centralized transaction information and the perfect transaction matching system of the platform, we can provide high-quality and efficient transaction services for enterprises. Establish a warehousing and logistics system near the production, consumption and trade centers of textile materials to provide supporting services for commodity circulation. 2、 Online settlement function. The center has opened the member fund custody and payment interface management function of multiple banks, supports payment in multiple ways, and can pay across regions and banks. 3、 Supply chain financing function. The Center has cooperated with ICBC and other banks to carry out financing businesses such as warehouse receipt pledge, order financing, confirmed warehouse financing, etc., which has comprehensively widened the financing channels for dealers. 4、 Credit rating function. The platform introduced a world-class enterprise credit rating system, and established a unique domestic credit evaluation mechanism for bulk commodity traders. 5、 Information transmission function. In the process of joint participation of manufacturers, wholesalers and purchasers, the platform accurately reflects the price of traded goods and the relationship between market supply and demand, and the use of e-commerce platform makes information transmission more rapid, convenient and transparent. 6、 Commodity pricing function. The spot electronic trading platform of the trading center has a strong pricing function, so enterprises can better grasp the trend of commodity prices and optimize resource allocation.

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