Are Jinjiang Shoe Companies Roping Around The Market?

In the past 10 years, the rapid growth of a number of sporting goods brands in Jinjiang is amazing.

Especially in the past three or four years, with the fierce competition in the domestic sporting goods market, sporting goods companies in the Jinjiang board are rushing to appear on the market.

2007

Sports landed at the Hong Kong Stock Exchange at that time financing of more than HK $3 billion 500 million.

In the first half, Anta's turnover was 4 billion 450 million yuan, net profit 930 million yuan, gross margin 42.8%.

The number of Anta professional sporting goods stores is 7844, the total sales area and the average sales area are 937 thousand square meters and 119 square meters respectively. 920 families of Anta sports life series, children.

There are 506 stores and nearly 200 stores in the FILA brand.

With the introduction of leading enterprises and other first-line brands such as Anta, accelerating the horse race enclosure, speeding up the pace of opening stores, increasing brand promotion and image building efforts, in a short span of three or four years, their scale expanded rapidly, and the competitiveness of terminal and brand competitiveness increased significantly, which made other enterprises of Fujian sports board feel the competitive pressure.

As a matter of fact, the current domestic sporting goods market includes international giants such as Adidas and Nike, and Lining, Anta, 31st, XTEP, PEAK and so on are the dominant companies to divide the market, as well as gueren, Hongxing Erke and other two or three line sports brands occupy the market.

In the white hot market, the rental and acquisition costs of terminal stores have risen sharply, and labor costs and raw material procurement costs have also shown a rigid upward trend.

What is more serious is that, with the upgrading of consumption, the demand for diversification, fashion and specialization of sports products is higher than that of the previous 5 years.

In this case, there is no strong capital strength to support, and the development of the brand is inevitably weak.

As a result, many sports enterprises are in succession.

Become the same choice.

Jordan sports obviously also knew this point, and finally stepped out of the market.

For Jordan sports, the challenge may still be ahead.

Obviously, compared to the first half of, the revenue of 4 billion 450 million yuan, 3 billion 186 million yuan, 2 billion 570 million yuan and 2 billion 256 million yuan of sales of XTEP, and the size of 7500 stores, Jordan's 1 billion 704 million yuan in the first half of the year and the number of stores in 5715 have shown a clear gap. In the future, it will only accelerate the run to make the gap continue to widen.

For those sporting goods enterprises that have not yet listed in Jinjiang and the rest of the second tier or even three line "camp", with the completion of all these listed enterprises in the country with high reputation, the limited market will gradually be dominated by these advantageous enterprises and occupy a larger and larger market share. In the future, the pressure of survival will be bigger and bigger, and the gap with the first tier listed companies will also widen, and their days will be more and more difficult.

It is more foreseeable that under the action of strong capital strength, these listed dominant brands will have some competitive advantages in the field of subdivision, but the merger and reorganization of enterprises with smaller scale and less capital will also be possible.

By then, who will become the unfortunate integrator? In order to get rid of the enormous competitive pressure and seek breakthroughs, who will be the next listed Jinjiang sports brand?