PEAK Marketing Initiatives - Strongly Sponsoring Drew League

The Chinese sports brand PEAK goes deep into the American basketball hinterland.

Recently, PEAK has signed up to become the famous Drew League player in Losangeles, USA.

To provide professional basketball equipment for the participating teams.

This is another marketing initiative in the US after the alliance NBA, the Miami heat, the Houston rockets, nearly 20 NBA stars, and the opening of the flagship store.

"The sponsorship of the Drew League will further improve PEAK's marketing system in the US market and extend its reach to a wider basketball crowd outside NBA, and enhance PEAK's visibility and market share in the US market," said CEO, PEAK's US subsidiary.

It is reported that PEAK will provide sponsorship for the tournament that attracts many NBA stars every year, and will shoot wonderful images for the competition.

It is worth noting that if there is no accident, former NBA top center and Chinese player Yao Ming will join the team. The team members will be composed of NBA players and Shanghai sharks players.

A new China Star team, composed of CBA young potential players, will also take part in the competition.

It is one of the three most famous league basketball matches in the United States (both professional and amateur players). Only last year, more than 45 NBA players came to play in the Drew League. James, Kobe, Durant, Ross, Paul Pearce, Andry, Kobe, Derby, etc.

The names of all the shining names were all related to this little league. For a while, fans all over the United States read each other's "want to see the stars, please come to the Drew League".

The continuous joining of NBA stars made the Drew League quickly become a hot word in the Internet. Many fans began to search all the information of the Drew League on the Internet. Even the Chinese Baidu set up entries for the Drew League.

This semi professional league has nearly 40 years of history, and its scale, competition system and entry conditions have very formal and strict rules.

The addition of PEAK has also injected new elements into the league.

The Drew League is not dominated by street basketball, but the popularity of the league is not inferior to that of Rock park.

NBA, FIBA and NCAA players in the off-season are the main sources of the league players.

As the NBA season draws to a close, the heat of the Drew League will gradually heat up, and PEAK's partnership will create a lot of brand exposure in the US.

PEAK products retail outlets in the League will also receive widespread attention. It is reported that PEAK / Drew's joint brand products will also be listed soon, for this professional from China.

For example, its development in the US market has taken a key step again.