Sheme Shoes, Concentric Knot, Let Luxurious Art Go To The Summit.
According to a report released at the 2012 Boao forum, China's luxury consumption accounts for less than 1% of global market share in 1998 to 10% in 2010, and it is 10 times longer in just 12 years.
Such alarming figures indicate that China has become the most important in the world.
Luxury goods
One of the consumer markets.
With the increasing consumption level, consumers are more and more inclined to recognize the quality of the brand products and after-sales service, and trust "goods ratio three".
From the China consumer satisfaction survey released recently by the World Luxury Association, it is learned that international fashion brands like Prada, Chanel and Louis Weedon ranked the top three in the list of complaints.
It can be seen that the attainment of luxury goods also needs to keep pace with the times, and accurately locate brand marketing and connotation.
Sheme
The international luxury shoes brand has positioned "elegant, passionate, free, sexy" as the direction of products, pursuing the perfect combination of Chinese culture and European fashion, refining the three main products of Chinese elements series, wedding banquet and dinner series, and fashion life series, creating the top luxury of "walking skills" in women's shoes market.
Concentric knot
It is an ancient and meaningful knot in China. It is a classic element in the Chinese elements series of sheme, and is widely favored by consumers for its beautiful meaning of "one knot, one mind, and its thoughts".
This season, "Tongxin knot" is based on the classic concentric knot, which extends the concept of the last season and the cheongsam collar.
With simple and generous design techniques, more than 10 processes are combined with fancy details. Each button is made by hand curling with 3MM wide soft NAAPA skin.
Exquisite, elegant lines, exquisite Chinese knot arts and crafts, showing the unique fashion of Chinese culture.
In terms of color selection, every season "concentric knot" will carry out new style design.
Combined with the 2013 popular impact color wind, sheme uses bright and light warm colors and cool colors as the dominant colors: bright yellow, steady red, dark blue, light blue, and the overall shape shows Chinese elegance and sensuality.
The profound interpretation of eastern and Western cultures and the sincere love for life and art life are the roots of the endless emergence of international luxury art, and also the conjecture of building the art of luxury peak.
In today's materialistic digital era, the total consumption of luxury goods in China is rising steadily. At the same time, we need to integrate the national conditions, integrate the brand marketing management consciousness, focus on the 2012 brand era in all-around fashion, and gradually change the consuming power.
footwear industry
Revenue generating countries.
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