Fujian Sports Brand Unveiled London Olympic Games, Leveraging Olympic Games And Going Global

The London Olympic Games are in progress, as well as the Chinese Olympic team, as well as Chinese sports.

The brand appeared frequently in this Olympic Games.

Unlike the previous Olympic Games, not only the Chinese delegation's award dress is no longer a foreign brand, but also athletes from many countries are wearing Chinese brand costumes.

At the opening ceremony of the London Olympic Games in July 28th, when the North Korean Olympic delegation arrived, many people were surprised to find that the North Korean delegation wore a sports brand clothing from Fujian, China.

However, with the continuous progress of the Olympic Games, it is found that far more than the North Korean team is wearing Fujian brand sports clothes.

Chinese team, South Africa team, Belarus team, New Zealand team, Jamaican team, and even the US team have players wearing Fujian award dress or sports equipment.

The first appearance of Fujian sports brand in the Olympic Games has covered the athletes from all continents on the earth.

Anta sporting goods has been leading for many years in China. In 2009, Anta invested in the largest fund in history and cooperated with the Chinese Olympic Committee.

In the Olympic Games, with Chinese athletes picking up gold and winning silver, Anta's "champion dragon suit" will appear on the podium every day.

It is understood that, as a gathering place for Chinese sports brands, Fujian sports brands such as Anta, 361 degrees, PEAK, Hongxing Erke, XTEP and so on have sponsored Olympic teams or athletes from more than ten countries. Such a large scale investment is related to the popularity of large enterprises.

Ding Shizhong, chairman of Anta sports board, said Anta's brand has been in existence for 20 years, but Anta's brand is really shaping up. The popularity should be in the 2000 Sydney Olympic Games.

Zhao Feng, director of the 361 degree sports marketing center, said that by sponsoring the 2010 Asian Games in Guangzhou, the brand awareness of 361 degrees had also been greatly improved.

Although the sales performance of domestic sports brands has declined in varying degrees since the first half of this year, the collective appearance of the Olympic Games has increased the confidence of the capital market to these enterprises.

In August 6th, Anta sports listed in Hongkong rose more than 17%; 361 degrees, PEAK, XTEP and other brands also rose more than 5%.

However, because of the time difference between London and China, and the sales market of these sports brands are mostly in China, many people in the industry are not optimistic about the fast pulling effect of Olympic investment on these brands.

However, for those domestic brands that have grown up in a short time, they obviously have a more long-term and ambitious plan: the brand's precipitation, the enhancement of their reputation and the improvement of international recognition are the main goals for them to invest heavily in the Olympic Games.

Ding Shizhong, chairman of Anta sports board, said that many advertising inputs are a kind of precipitation. The brand is a kind of precipitation, especially our brand in Quanzhou. The history is very short. It needs too much precipitation.

Any large marketing event is part of the precipitation.

Zhao Feng, director of the 361 degree sports market center, told reporters that they hope that through the Olympic Games, the spirit of the brand and athletes can achieve perfect match.

They hope that through continuous molding, the brand spirit of the enterprise can be extended, and it can make 361 degrees a hundred years brand.

However, there are not many cooperative sports experience in local sports brands. How to design and produce equipment that can meet the needs of athletes from different countries and regions is also a new topic. How to increase marketing and investment is also a problem. In Fujian local enterprises with international brand ambition, these problems need to be solved.

The reporter understands that at present, 361 degree has already obtained the cooperation right of the Nanjing Youth Olympic Games in 2014, and Anta is also ready to strive for further cooperation with the Chinese Olympic Committee.

I wonder if Brazil's sports brand can get a better score than London after 4 years' Olympic Games in Fujian.