Brand Trademark Transfer Of Chinese Clothing Enterprises Has Set Off A New Trend

Recently, journalists from trademark The insiders in the transfer industry learned that there are more and more idle transferred trademarks. The main reasons are as follows:

1. With the economic downturn, many private enterprises chose the opportunity to withdraw from the industry in such a market environment, thus leaving some trademarks idle.

2. Trademark transfer has certain economic benefits, and the surplus trademark can be sold to recover some funds.

3. With the progress of the commercial society, more and more people choose to transfer trademarks.

4. The economic competition in the market has reached the situation of brand competition.

With the enrichment of trademark trading resources, the trademark transfer industry has also sprung up. The reporter learned from Baidu's trademark transfer that there are more than two million pages, and from an industry person ranking the national market trademark trading platform, which has been far ahead in the past ten years, that the most transferred trademarks are currently concentrated in clothing ， shoes Trademarks of industry and other categories are most popular among enterprises because of their rich resources and large demand.

What is the purpose of the enterprise to purchase the trademark?

"Currently in clothing Among trademarks, most of the names you can think of have been registered, while some similar ones have to take great risks. Many people like to gamble and apply as long as they are not similar, but the success rate is too low, wasting too much time and money. A business owner who did not want to reveal his name spoke of his depression, "Some enterprises prefer to choose some registered trademarks, and they are satisfied with their names. They buy them directly, saving time and seizing business opportunities. Because it takes a long time to register trademarks, and you don't know whether you can issue certificates. Even if you have registered many trademarks, you can't use them, because you don't know which can be issued. If you can't issue certificates, you will suffer losses I can't afford it. Therefore, some enterprises are willing to blog once and spend time waiting, while some enterprises with foresight go to buy directly. By buying trademarks and creating brands, this business model is increasingly favored by people in the clothing industry. "

Benefits of buying registered trademarks and transferring trademarks:

1、 It is fast and can be put into use immediately after purchase. Seize business opportunities without waiting for issuance of certificates. (The general registration certificate takes about one to two years)

2、 Safe and reliable, as long as the procedures are complete, the transfer can be successful.

3、 Although the cost of trademark transfer is higher than the cost of registration, it only accounts for a small part of the overall investment of the enterprise.

4、 Trademarks are intangible assets that can be transferred repeatedly. If you buy a trademark, you can transfer it freely, or even sell it at a better price.

5、 A shortcut to entrepreneurship. When others are still worried about registered trademarks, your enterprise can directly build a brand and occupy the market first.

Trademark assignment technological process ?

The trademark holder publishes the trademark transfer information through the trademark platform to promote the trademark to enterprises all over the country. If the enterprise likes it and decides to do so, the intermediary will contact you and sign a contract. Some trademark transfers require notarization and then hand over documents. Until the Trademark Office completes the transfer review. So the trademark transfer is completed. Since the review of the Trademark Office takes a certain time, the enterprise can use the trademark in the form of exclusive license during this period, which does not prevent the goods using the trademark from being put on the market. Since there are transfer agreements, notarization, etc., there is no risk to find a national honest intellectual property organization and trademark trading platform.