How To Win The Support Of Stores In Clothing Marketing Skills

Almost all manufactor They are "racking their brains" to win the support of big clothing stores. However, no matter how hard manufacturers try, there are only a few manufacturers that can finally get support from large clothing stores because of the limited resources of clothing stores. Moreover, this is usually the patent of large manufacturers, and it seems that small and medium-sized suppliers have to stand on the side of envy. Of course, there will naturally be factors in large clothing stores according to their profitability and strategic cooperation. But in the final analysis, the main factor to obtain the support from the big clothing stores is the manufacturers themselves. Then, how to win the support of the big clothing stores has become a problem for these manufacturers to think hard.

At present, for many enterprises, the "threshold" of cooperation between enterprises and large clothing stores is also rising as the market value of large clothing stores keeps rising. Large clothing stores have enough "capital" to choose suppliers to cooperate with. As for suppliers, even if the goods in their hands are good enough, they must be careful to lose their smiles and wait for the big clothing stores to select them. Such is the case for enterprises with strong strength among manufacturers, not to mention those small and medium-sized suppliers. Compared with those expensive large enterprises, these small and medium-sized suppliers have long been forgotten by large clothing stores. In their own words, "If we catch up with the special sales promotion in the big clothing stores, we can't run away, but if we want to win the support of the big clothing stores, it is simply more difficult than climbing the sky".

Want to conquer big clothing There are only two ways to go. First, let big clothing stores like themselves; Second, let big clothing stores fear themselves. The former is to control each other by creating a pleasant cooperation environment; The latter is to control the other party by creating an atmosphere of fear. The two methods can be said to achieve the same goal by different routes. Although the strategies are different, the results are the same. In fact, the cooperation between manufacturers and large clothing stores is just like this, which is a process of wits and courage. It's not like what some people say. When it comes to cooperation with big clothing stores, it's just to be obsequious. Although this may be the mainstream of the zero supply relationship, it is not necessarily the best way of cooperation, and it may not be the most suitable way for oneself.

If a small and medium-sized enterprise wants to win the favor of a large clothing store, it is the same. Doing enough homework is the premise of communication. Therefore, you need to understand the operation process, rules and regulations of the large clothing store, and understand the responsibility for your purchase. These are the preconditions that lead to the final decision to make a different plan. It is the most powerful "weapon" for you to obtain support from large clothing stores from many suppliers. In the eyes of ordinary people, maybe this "weapon" is not very advanced, but with it, you can just win the support of big clothing stores! Just like the slogan "It is not the best, but the most suitable".

As a manufacturer, if you want to make the powerful clothing stores afraid of themselves, it seems to most people that it is almost as strange as the "Arabian Nights". Indeed, manufacturers are not competitors of big clothing stores in any way, but this does not mean that big clothing stores have no "weaknesses". Facts tell us that no matter how powerful things are, they all have their own weaknesses. The key is whether you can grasp this "weakness". It is true that big clothing stores are not afraid of manufacturers, but that does not mean that big clothing stores have no objects to fear. As a matter of fact, there are still many scared objects in the big clothing stores. For example, the government, the media, the public. If the manufacturer can make use of these clothes Marketplace The objects who are afraid, even connect themselves with them by some means, naturally have the "capital" to make the big clothing stores "afraid" of themselves.