Vera Wang, Queen Of Wedding Dress, Confirms To Attend Shanghai Fashion Week

According to WWD, Vera Wang will attend the Shanghai Fashion Week Its long prepared Shanghai boutique is expected to open in three months. The Shanghai store will be 4752 square feet with three bridal lounges, VIP suites and a separate entrance to the parking lot.

Mario Grauso, president of Vera Wang, said that the store at 245 Madang Road in Shanghai would open at the end of December or January. The brand has opened a new 1200 square foot store in Hong Kong, and plans to open another store in Beijing in 2014.

Vera Wang has expanded rapidly in Asia in recent months. This summer, a new store was opened in Ginza, Japan.

At the just concluded European and American Fashion Week, a very popular Chinese actress on Weibo Yao Chen Invited to participate in Vera Wang's Spring/Summer 2013 release. Vogue free Chinese website once wrote a special article describing the brand and Yao Chen's marketing strategy. At that time, the new store will open. It is conceivable that Yao Chen will attend. As for whether he can become its spokesperson? May be required brand Think carefully. However, Yao Chen has also heard about his marriage before, which may be almost the same as the opening of Vera Wang's new store.

Vera Wang in store design

Appearance of Vera Wang's new store in Shanghai

Yao Chen was invited to participate in Vera Wang's Spring/Summer 2013 launch