PEAK Takes The Strategy Of "Under The Line, Giving Priority To Electricity Providers"

The electricity supplier brings entanglements to many traditional business companies.

Do not wait for death.

domestic

The industry is faced with high storage difficulties, and online business has a new impact on the original system.

Sports Brand Company PEAK is also one of them.

In 2006, PEAK began to enter the field of electricity supplier. The biggest challenge was the low price criterion of Chinese electricity suppliers.

This will inevitably create a certain contradiction between the electricity supplier and the line, which is very painful for the company.

PEAK's board of directors debated for a long time when deciding what to do online and offline.

"Specifically, the company defines the electricity business as an extension of our offline consumption, selling off season products and additional authorized sales of limited edition products, and finally creating a platform based on membership marketing."

In twenty-first Century, the economic report said, "what the company is doing now is to get through the membership system of all lines, and there are more than ten million members."

It is interesting that Xu Zhihua decided to go outside PEAK to seek independent clothing and footwear business exploration.

It seems to him that only by completely divorced from traditional companies can we establish a business model that truly responds to the needs of users online and the laws of the Internet.

C2B angel investors

Xu Zhihua is the angel investor of the new C2B footwear website this year.

Xu told the media that this project was a brainstorm with his classmates during his 2009-2010 year study at the Yangtze River Business School.

The idea of his website is that the electricity supplier can not only realize its value through price. The Internet should not only be a low price platform for enterprise clearance but should change the industry.

Can Internet change traditional retail industry?

Low turnover chronic illness? Saving distribution links, thus greatly reducing costs?

Xu Zhihua's conclusion is that the mainstream of e-commerce in the future should be C2B, which is determined by consumers' individual needs, multi variety, small batch, quick response and platform cooperation.

In an interview with reporters, Xu Zhihua introduced the situation of AI Ding guest: "Ai Ding Ke" is a website running in the form of the whole industry chain, which integrates all links from design, raw material procurement, production, customization, sales, logistics and after sales.

Because AI Ding has its own production plant, it avoids the inherent shortage of custom-made shoes because of OEM outsourcing, which can not control the production style, material and time.

On the contrary, the customer can deliver the product for the longest 7 days, and the price of the single product starts from 200 yuan.

Xu Zhihua's assumption is quite different from that of many C2B websites. On this social platform, consumers, designers and manufacturers are the three parties. Consumers can design their own designs or follow the designer's works, and form their own brands, upload personal design pictures, make shoes with personalized characteristics, and display them on any personal website. As long as there are customers who click on the works to click on the purchase, the individual can get a profit sharing.

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Let's see whether the test of AI Ding Ke can be successful. If we grow up smoothly, will we be able to buy shares or even integrate some PEAK resources by PEAK?