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Interview With VJC Menswear Marketing Director Wang Xiujuan

2012/10/27 10:23:00 17

Men's WearWang XiujuanBrand Clothing

They have good taste, self-reliance, hard and not stick to the mundane system; they are completely designed by European, North American and Asian three design teams, and the designers of these three teams come from different cultures and backgrounds. They bring a lot of fashion information and artistic creativity, and are here to blend into the blood of the brand.

VJC menswear Marketing Director

Susan Wang

For everyone to describe, when "they" and "them" encounter, how to interpret "fashion is changing, fashion is perpetually".


The author: Hello, chief Wang, first of all, please briefly introduce the brand positioning and product characteristics of VJC men's clothing.


Wang Xiujuan:

VJC

Men's clothing is positioned as "a successful man with taste". The design style combines the urban vanguard and the rustic pleasantness with the consistent pioneering art and gorgeous enchanting. In the retro pursuit, it innovates, makes good use of the contrast between lightweight fabric and metal decoration, and combines human engineering with the characteristics of body tailoring, highlighting the self cultivation and charming contour curves, creating a new style for young and luxurious designer brand clothes.

A strong sense of artistic design is also a major feature of VJC. In flowing lines, it shows the rhythm and rhythm of jazz, the alternate appearance of mysterious geometric patterns and fresh and natural patterns, and the embroidery embroidery closely associated with fashion flu. Under the infection of the fine details and artistic aura of VJC, modern young people who run around the city can take account of work occasions and leisure time, show a unique personality charm, and find endless inspiration power from nature and themselves.


Author: as we all know, VJC

Men's wear

It is designed for men with taste. This part of people is very demanding about "quality sense". How does VJC pursue "best customer wear experience" in fabric?


Wang Xiujuan: VJC selects the world's best quality fabrics, from Spanish genuine leather, Australian small wool, Egyptian long staple cotton to high-tech viscose fabric and multi fiber high precision blending, from the world's leading simulation printing, high-tech dyeing, to the improvement of metal zipper and brass buttons, all of which reflect the international quality of VJC high-grade men's wear brand.


The author: we know that VJC is very experienced in "sponsorship marketing". Can you share with us the latest sponsorship case of VJC?


Wang Xiujuan: the last time is VJC men's wear "love does not turn" drama group to provide the costumes for the main actors in the play.

In the near future, "love will not turn around" on the opening dinner, the hero's famous Taiwan idol Baron Chen, mainland famous actor Luan Tian, Li Jinzhe are dressed in VJC costumes.


Author: can you analyze why so many male stars are also loyal fans of VJC men's clothing?


Wang Xiujuan: first of all, this is related to the positioning of our VJC.

VJC takes the international brand line, always walks in the front of fashion, is loved by many city elite men, and the fashion actor is no exception.


Secondly, VJC clothing is very consistent with the actor's status and style of dress. It explains the fashion taste of the modern urban elite, and greatly improves the fashion of the play.


I: Well, due to the time, this visit is over. Finally, I would like to thank Mr. Wang for sharing. Thank you.


Wang Xiujuan: Thank you.

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