Home >

American Apparel Brand "American Apparel" Uses Project Level RFID Technology.

2012/11/7 8:35:00 24

American ApparelInventoryRFID

 

American clothing brand "

American Apparel

Ten stores in the same area used project level RFID technology, advanced video analysis scheme and operation improvement technology, which greatly reduced inventory losses and increased output.

The company aims to use these technologies to improve conversion and labor productivity.


These stores have large traffic volume.

Stock

The wastage is also very high.

The company finds that problems arise mainly from employee productivity and inventory problems.


Now, project level

RFID

Technology is once again popular, and in this wave, American Apparel is an early adopter of this technology.

Since the beginning of RFID 4 years ago, the company has been expanding the use of RFID, expanding from 5 stores at the beginning to 150 now.

With the expansion of the scope of application, its understanding of the potential of RFID technology is increasing.


Stacey Shulman, chief technology officer of American Apparel, said: "our original intention is to replenishment in the sales area, which is also the main purpose of many businesses to adopt RFID technology.

Later, we turned to inventory management and precision, and found that this technology has brought us amazing improvement and sales volume has also increased.

The average inventory loss rate has been reduced by 55%, sometimes even to 75%.


Improved store management and operation, coupled with customer analysis technology and RFID technology, the ten stores have undergone gratifying changes in sales and operation.

"We have taken a comprehensive measure to find out the root cause of the problem, so when problems occur, we can trace back to their roots and effectively solve them.

The inventory loss rate in the region has been reduced to 75%, which has become the best performing area in our chain stores.

  • Related reading

Brand Building Of "Technology" Brand Is The Top Priority.

brand building
|
2012/11/6 16:04:00
22

The Soul Of A Brand Is The Embodiment Of Many Factors, And The Core Value Of Chinese Brand Should Be Set Up.

brand building
|
2012/11/6 14:56:00
21

Push The Local Brand To The World, Let China'S Luggage Brand Stand At The Top Of The World'S Luggage.

brand building
|
2012/11/6 10:38:00
43

Zara Is One Of The Most Efficient Retailers In China's Retail Industry.

brand building
|
2012/11/6 9:38:00
19

Seven Wolves Will Continue To Go Hand In Hand With The Personages Of All Walks Of Life To Deduce The Character Story

brand building
|
2012/11/6 9:31:00
14
Read the next article

Does The Self Heating Underwear Really Keep Warm?

The slogan "warm clothes" for thermal underwear is attracting attention. One of them is "hi tech" thermal underwear, which uses "Salam" material and uses far-infrared principle to keep it warm. "This warm underwear is priced at over 1000 yuan. It says" salad ", which is made of a new material and uses far infrared radiation fibers, but we don't understand it at all.