Home >

Heze Textile Industry Embarked On The Rudiment Of Brand Road Textile Base.

2012/12/20 12:32:00 17

Heze has the cotton spinning capacity ranking the first few in the province. < a href= "//www.sjfzxm.com/" target= "_blank" > textile < /a > industry is the traditional pillar industry in Heze, and most textile enterprises produce "middle reaches" products. In recent years, affected by the grim situation of textile industry at home and abroad, some textile enterprises in Heze are operating in a small profit or even a loss. 
"P > > adversity, Heze textile enterprises" Baotuan "make brand, textile base is emerging, township industrial parks are gradually formed, and enterprise brand awareness is growing day by day. "Made in Heze" or even "made in Yuncheng" has become a "live sign" commonly used by cotton textile enterprises when promoting sales. Heze wool textile enterprises aim at the high-end market, increase technology input, and "match" to the international high-end brands. 
 cotton textile enterprises: do "irreplaceable" product Baotuan to create "Heze production" /p >
 cotton textile in Heze is very famous in Shandong and even in the whole country. It is in the leading position in the national cotton textile middle stream product. As of 2011, there were 408 Textile Enterprises above Designated Size in Heze, with a main business income of 38 billion yuan, with an annual output of 7 million spindles of cotton spinning. 
 it is understood that the cotton textile industrial cluster occupies an important position in Heze and even the whole Shandong province. But the survival of the fittest and the elimination of small and weak enterprises are the general trend. For those enterprises, who will realize this first, who will go on for a long time. It has become an inevitable choice for cotton textile enterprises to establish brands and win the market. 
"P >" Galaxy textile "located in Geng Zhuang is the leading enterprise in Heze cotton textile industry. Although the main product cotton spinning yarn is a very subtle part of the entire textile product, it does not have the brand influence of the terminal product, but Galaxy textile has made this ring a product that other enterprises can not replace. "To be specialized, to be fine and to be special is also to make cotton spinning colored yarn. Our company is doing better than others." Mr. Chen, who has been working in Yinhe textile for more than 20 years, said that "galaxy" became their brand and the key to win the market. 
 most cotton textile enterprises in Heze are similar to Yinhe textile. The main products are mostly part of the industrial chain. Because of this, Heze cotton textile enterprises, driven by leading enterprises such as Yinhe textile and Dongming Ming Sheng Textile, rely on textile bases and industrial parks to operate "Heze cotton spinning ingots" as brands. 
"P" in 2011, Yuncheng county was named "national textile famous city", and then the cotton textile industry base was developed in Pan ferry, Huang Heji collection and County Industrial Park in Yuncheng. This is an important turning point for building the city brand. At the same time, some visionary entrepreneurs have begun to carry out the brand strategy and even have achieved some results. 
 Heze has obvious advantages in cotton planting and labor force. It has deep foundation for developing cotton textile enterprises. For many years, textile industry has developed a large number of enterprisers with experience and foresight, providing strong talents and technical support for building Heze textile base. 
 relying on the development advantages of the local cotton textile industry, intensive and meticulous become the breakthrough way of Heze's cotton textile industry. "Heze made" or even "Yuncheng production" has become a "live sign" commonly used by textile enterprises when promoting sales. 
 strong > wool textile enterprises: positioning high-end, developing new products, relying on quality, molding brand influence, /p >
 Heze textile enterprises, with wool spinning enterprises headed by Heze wool mill and 20 Fen factory, left a heavy mark in the history of textile industry. Unlike cotton textile enterprises, Heze wool textile enterprises do not form industrial clusters, but develop independently with individual enterprises. 
 referring to Woollen Mills, I believe that many people in Heze first think of Heze 20 Fen factory, that is, Tianxiang wool textile company. 
Ms. P, who was going to make a woolen coat in Heze, told the clerk: "use the woolen cloth made by the 20 Fen factory." The tailor shop owner, Ms. Wang, said that the customer would do "a href=" //www.sjfzxm.com/ "target=" _blank "> clothes < /a" to recognize the material of the 20 Fen factory. "Good quality and many patterns still catch up with fashion. Now, the woolen cloth of Heze tailor shop is used for this factory." 
 as the only national coarse wool textile development base in China before 2012, it has the "Tianxiang brand" woolen fabric known as "Shandong famous brand product". Tianxiang wool textile company has made brilliant achievements. The Tianxiang wool textile company, which was converted in 1981, has been testing the production of woollen wool fabrics in 1985. It registered the "Tianxiang Mao" trademark in the same year, and opened the first step in establishing the brand of Heze coarse wool textile. 
 aiming at the unfavorable situation of low end market saturation and export channel atrophy in recent years, and being familiar with the disadvantages of low price products often trapped in price war, Tianxiang wool textile company is paying more and more attention to high-end market, strict quality control, invest in new equipment, develop new products, and grasp the market pulse with high quality products and innovative development styles. "Under the background of shrinking market, it is necessary to find the right direction and stick to it if we want to develop or even survive." Tianxiang wool textile company deputy party secretary Wang Jiangang said. 
 to ensure product quality, Tianxiang wool textile company introduced the first Italy SICAM stenter in 2003, and every year it is spending huge sums of money to update its equipment, gradually achieving production automation, and leading in dyeing and stabilizing fabrics. At the same time, every year in December, the production will be organized in batches in the off-season, and the technical gap will be narrowed in manual operation. {page_break} 
 "the stable development of brand is inseparable from the development of new products, especially in Mao's products." Wang Jiangang said that 7 professional developers participated in exhibitions at home and abroad every year to predict the market trend in the coming year and provide fashionable colors. Every year, we invest 5. 6 million to develop. At present, we have developed more than 1000 varieties of Mao Nexin and new color. According to the market development of new varieties, not price war, not only effectively evaded the impact of most enterprises producing low-end single products, but also enhanced the brand effect of enterprises, and gained more customers' recognition. 
 "we must seize the pulse of the market and predict the trend of the market in advance and move closer to the high-end products." Wang Jiangang said that the production of high-end products can expand the profit margins and evade the price competition in the same industry, so as to win the living space and then expand the reproduction. 
 Wang Jiangang, for example, Italy wool textile enterprises only hold the high-end core technology in their hands, and put the low-end products to Vietnam, Pakistan and other places, and turn them into raw materials. Even so, Italy wool textile enterprises still get much higher profits and brand influence than other countries. This is because they concentrate on developing high-end products and firmly occupy the leading direction of top fashion elements. 
 > "Tianxiang" a href= "//www.sjfzxm.com/news/index_f.asp" > wool textile > /a > the goal is also here. Wang Jiangang said.