XTEP Sports Brand Vice President Liu Qingxian: Strengthening Internal Strength Training 2013 Will Be Ready

< p > over the past year, under the market environment of high inventory crisis and declining profits in the shoe and clothing industry, XTEP has gone against the trend and has become the only one of the 6 sporting goods listed companies in China. It still maintains a turnover and net profit growth. It has won the only honorary Title of "Quanzhou meritorious enterprise" at the sixth thousand entrepreneurs' conference in Quanzhou recently. After the meeting, Liu Qingxian, senior vice president of XTEP, accepted the exclusive interview with the Commercial Daily. < /p >
< p > < /p >.
< center > < /center >.
< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201303/12/20130312083359_sj.JPG "/" < > > "
< p > XTEP sports brand vice president Liu Qingxian: strengthening internal strength training 2013 will be ready to be released < /p >
< p > Author: last year, it was a difficult year for the traditional industries in China, especially for shoes and clothing industry. How to deal with XTEP? < /p >
P > Liu Qingxian: Yes. In 2012, whether in the international or domestic financial and manufacturing industries, the whole environment was bad, and the footwear industry in China suffered a "cold current". After more than 10 years of rapid development, shoes and clothing industry has entered the adjustment period and optimization period. These difficulties are normal and natural. The next shuffling stage depends on who can survive and who can live better. < /p >
< p > as a listed company, XTEP has strong brand competitiveness and ability to resist risks and relieve pressure. We also encountered inventory crisis, but our "inventory and terminal protection" was done earlier and more timely. Together with agents and partners across the country, we have made great efforts to reduce inventory and return inventory to reason. Therefore, XTEP can rise last year against the trend and gain small and micro growth, contributing 7 billion, 6 billion and 5 billion tax to the whole country, Fujian and Quanzhou respectively. < /p >
< p > 2012 is a special year for XTEP. In the aspect of brand building, XTEP won the third Quanzhou provincial government quality award at the end of last year after winning the first quality award of the Fujian municipal government at the beginning of last year. It became the first shoe and clothing enterprise in the province's sports industry to win the first quality award. In terms of corporate culture, Li Guofeng, the eighteen representative of the party, became the pride and glory of XTEP and even the whole country's migrant workers. < /p >
< p > Author: what is XTEP's plan for next 2013? < /p >
< p > Liu Qingxian: 2012 is the 10th anniversary year of XTEP. In 2013, XTEP will concentrate on gathering strength, strengthen internal strength, and become ready to work. We should do well in two aspects of optimizing management mode and increasing management innovation, and innovating group management mode. If XTEP was to expand its five fingers development in the past, XTEP in 2013 would clench its fist and consolidate all its strength and lay a solid foundation for 2014. It is believed that XTEP will achieve "extraordinary achievements" in 2014. < /p >