Italy Luxury Brand Competition Strong Cooperation Difficult

Less than p years ago, a successful Italy trading matchmaker who successfully matched many pactions tried to talk to George Armani (Giorgio Armani) and Prada (Prada) chief executive, Patricio Bertelli (Patrizio Bertelli).

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P's intention is to promote the merger of the two luxury goods giants in Italy and create a strong group that can compete with global leader LVMH, Kering, PPR and Richemont.

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< p > but the trading matchmaker said, "we can't even let them enter the same room. The competition between Armani and Prada is so fierce that no one wants to let the other side think that they agree to negotiate."

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< p > France Kai Yun group now owns Italy brand Gucci (Gucci) and Bottega Veneta. Last week, it bought the Milan jewelry brand, Pomellato.

This leads to the question again: why can't Italy build its own luxury magnate? < /p >

< p > Italy entrepreneurs have made unparalleled achievements in building up luxury brands for generations.

From the 20s Salvatore Ferragamo, to George Armani in 80s, to Prada in 90s, and to Todd s Valle, the owner of the Tod s today, and Blue Neno Cucinelli (Brunello Cucinelli), the example of "Cashmere king", such as Salvatore Filagem, is common.

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< p > but this does not mean that they can get together to create a large conglomerate.

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Andrea Morante, chief executive of P, believes that this is a matter of character.

After being bought by Kai Yun group, Morant will remain in the post of chief executive of Bowman landi.

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< p > he pointed out: "the skills required to become an industry integrator are different from those of luxury brand owners."

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< p > as a niche brand, Bowman Lando is famous for its Nudo and M 'AMA non M' AMA stacking ring.

Foreign brands have acquired a number of Italian company.

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< p > the day before the acquisition of Bowman Lando, Kai Yun group announced the acquisition of Charichard Ginori Ginori, a 300 year old Tuscany porcelain production company.

Kai Yun Group CEO Francois Henry Pino (Francois-Henri Pinault) also went to central Italy last year to ensure the successful acquisition of Brioni, a Italy suit manufacturer favored by James James (James Bond).

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< p > France Road, Italy has Fendi brand (Fendi) and Pucci, and in 2010, Rome jewelry manufacturer Bvlgari (Bulgari).

Valentino (Valentino), a prestigious fashion brand, is now owned by the royal family of Qatar.

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< p > Morant is an experienced manager of luxury goods enterprises.

He pointed out that Italy entrepreneurs are too fond of their brands, so it is difficult for them to consider joining other brands.

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< p > Italy generally believes that Prada is an ideal candidate to integrate Italy's luxury industry, whether from scale or achievement.

The Milan based luxury group was once one of the potential buyers of Portland.

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< p > but we can see from Bertelli's attitude that Italy's luxury industry entrepreneurs are proud of their brand.

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< p > this standing behind Miuccia Miuccia (Prada Miuccia), a business minded a target= "_blank" href= //www.sjfzxm.com/ "designer" /a ", was interviewed by the financial times in 2010, that is, shortly before the listing of Prada in Hongkong.

In that interview, Bertelli said that an unrestraining desire to beat his competitors (to him is the Ferragamo family, who later was also on the market in Milan), was one of the factors that stimulated his creative impulse.

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Andrea Illy, head of Italy coffee family business, acknowledged that Italy's prestigious luxury industry entrepreneurs had difficulties in cooperation with P Andrea.

IRI will soon become the Altagamma chairman of the Italy luxury goods industry association.

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< p > however, as the spending of European consumers on the traditional luxury goods market has slowed sharply, the scale of business has become the most important factor supporting the high cost of distribution and marketing in remote markets such as Asia, the United States and Latin America.

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< p > industry executives generally believe that single brands like Prada and Armani need to earn at least 1 billion to 2 billion euros to compete in international competition.

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< p > but few Italy brands have such a scale.

In 2012, bowandando earned only 146 million euros.

Altagamma said that it is trying to improve cooperation among small and medium luxury companies to work together to deal with shopping centres and shopping malls in Chinese shopping centers and department stores.

In these respects, the single brand is totally at the disadvantage of Lu Wei Ming Xuan or Kai Yun group's strong purchasing power.

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< p > however, Morant is optimistic about the development prospects of Italy's luxury brands.

Morant took over the leadership of the company in the hands of Pino Rabolini, the low-key founder of Pino Rabolini.

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Rabolini P founded Bao Man landi in 1967, which happened to be the rising stage of Milan's senior garment industry.

Bowman landi is mainly for Milan women who want to have trendy, day and night trinkets.

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Morant P believes that Italy will continue to burst out design sparks and spawn new brands that consumers enjoy everywhere in the world - just don't force them to get together to discuss this issue.

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