Two Dimensional Code Scanning Business Opportunities Are Changing The Way Of Life.

The new brand promotion mode of mobile new media plus two-dimensional code will guide the accurate user group from the store to the online, and constantly push forward interaction with users online, convey enterprise information and cultivate new consumption habits, which is of great significance for enhancing brand value. WeChat is planning to join hands with more brand businesses to create a new way of consumption for billions of users through scanning channels, public platforms and other channels, thus providing a reference for evolving into a more fashionable and more convenient mobile Internet lifestyle.

　　 Changing lifestyle

Micro-blog marketing is in the ascendant. WeChat marketing has been born overnight and is developing at a high speed. Back in January 21, 2011, Tencent launched instant messaging application WeChat, which not only supports sending voice messages, videos, pictures and text, but also has group chat function. Only a year later, in March 29, 2012, Ma Huateng announced through Tencent micro-blog that WeChat users broke through the one hundred million mark. In January 15, 2013, Tencent CEO Ma Huateng announced that WeChat's number of users exceeded 300 million. Following the launch of the WeChat public platform in August 18, 2012, it allowed the media, brands and celebrities to conduct account authentication for the first time, and gave certification users more means to push information to fans.

Since its launch in January 2011, WeChat has attracted nearly half of China Mobile Internet users in just over two years. Friends circle, public account, two-dimensional code application, location service...

WeChat is constantly enriching the product's functions. Internet observer Cheng Lingfeng believes that the rise of WeChat is of greater significance. This means that another base of Tencent's social empire is taking shape. Tencent relies on the massive user groups converged by QQ clients to create a business platform that integrates various profit models and runs through all kinds of Internet businesses. WeChat is doing similar things.

Just as Jobs once described iPhone: "users don't know what they need, and what we create is what users need!" and from the beginning of its birth, micro letter has focused on mining users' psychological appeals, guiding users' needs, rather than staying at the level of meeting users' requirements. From this perspective, WeChat is not a chatting tool, but rather a way of life. WeChat, which combines text communication, photo sharing, voice intercom, LBS, shake, drifting bottle, video conversation, and so on, has freed people from typing cages, and has also extended the endless possibilities of communication width and depth while satisfying users' strong thirst for social networking and communication.

　　 Two dimensional code scanning business opportunities

WeChat is different from micro-blog. WeChat is a small circle. Micro-blog is a big society. WeChat is private, making use of WeChat to do customer service, can prevent the onlookers of irrelevant people and avoid many unnecessary troubles. It is a one to one interaction. This characteristic is consistent with the principle of customer service, because customer service is always point to point.

Micro-blog marketing will be the most successful, not two-dimensional code marketing. Although the two-dimensional code originated in Japan, it is designed to automatically process information through image input equipment or photoelectric scanning equipment. But through the combination of two-dimensional code and smart phone, WeChat has applied the two-dimensional code marketing to the extreme. In people's daily life, it is easy to see that in the web pages, advertising posters, newspapers and magazines, or product packaging, powerful enterprises and even on TV screens, the two-dimensional code of exquisite small black and white labyrinth can be seen everywhere. As long as the scan is over, users can get an electronic membership card stored in WeChat, which can enjoy the discount and service provided by the merchants, or pay attention to the brand. It can be said that the two-dimensional code has been integrated into our lives imperceptibly. Two dimensional code is designed to solve the last mile of mobile Internet: landing of mobile Internet applications. Including two-dimensional code shopping, two-dimensional code query, two-dimensional code treasure hunt, two-dimensional code to watch movies, two-dimensional code check-in and so on. From the official home page of WeChat public platform, the two-dimensional code marketing has been raised to a crucial position by WeChat.

The trend behind the two-dimensional code is the Internet of the whole world. This trend requires information to flow from the line in a more simple and effective way. Enterprises will set their own brand of two-dimensional code, using discounts and concessions to attract users' attention, and develop O2O marketing mode.

In August 28, 2012, coffee giant Starbucks settled in WeChat. As long as customers searched WeChat in search of "Starbucks China" or swept away (Er Weima), they could add Starbucks China as a friend, just send an emoticons, Starbucks will immediately return to the mood, instantly enjoy the "natural awakening" music album, and get the tracks for personal mood.

WeChat's cooperation with Starbucks not only eliminates the disadvantages of traditional business models such as small radiation area, low user participation, time and place constraints, but also has the advantages of easy fashion, high interest, strong interaction between merchants and users, so that users can enjoy the relaxed and comfortable feeling brought by mobile Internet. In Starbucks's view, WeChat represents a way of life. Not only provide people with rich chat mode, but also closer to the distance between people and people, so that the new era of social networking become more free. Starbucks WeChat account is the best way to uphold Starbucks's "connecting each other" corporate culture, promote sincere communication, and bring new experiences and "Star" fun whenever and wherever possible. At the same time, relying on Tencent's powerful account system, PC and mobile phone products entrance can make more offline and online users enjoy the convenience of mobile Internet, and get real benefits and privileges.

In addition to obtaining information and shopping privileges, there is a driving force which is easily ignored but also vital. It is the curiosity of users. When investigating the psychological motivation of users scanning two-dimensional code, the US CBM found that 46% of users scan the two-dimensional code only because they are simply curious, which even exceeds the proportion of users' access to information and shopping preferences. Therefore, how to retain the curiosity of consumers through useful information is a problem that marketers need to consider.

WeChat is moving towards the world.

A few days ago, the Chinese Academy of Social Sciences released the new media Blue Book - "China's new media development report (2013)", and looked forward to 10 new bright spots for China's new media development in 2013: the total number of netizens will exceed 600 million, WeChat will show explosive growth, big data will drive various industries to develop, news websites will accelerate the pace of listing, new media technology and infrastructure will develop rapidly, new media independent innovation capability will greatly improve, new media will reshape other industrial structures, and all kinds of new applications will grow rapidly. New media will become an important means to raise the ability to govern, and news mobile communication will become the norm.

WeChat's potential is much more than that. This mobile application is breaking the conclusion that China's Internet products can not go to the world, and has a place in the expanding global Smartphone Application market. Duncan Clark, chairman of BDA China, a consulting firm specializing in China's technology and Internet research, said that WeChat has the potential to overcome the doubts of the West on "made in China" with the help of powerful functions and simple operation. "Duncan", a company that specializes in research on technology and Internet in China. Although WeChat is still relatively unknown in the US market, applications such as WhatsApp, Skype and Facebook Messenger still dominate the mobile information market, but this state is being quietly changed. Kate Wan, a 29 year old living in Beijing, said, "I used WeChat to send messages and chat, but I started to use it to enter the social network." (Kate Van) Kate Wan refers to the function of WeChat's "Moments". This function allows users to publish photos and update network status. Kate Wan said, "WeChat has become an important part of my daily life."

From the perspective of market expansion, Hu Yanping, founder of DCCI Internet data center, thinks WeChat has more market space than QQ. Internationally, Tencent's core product instant messaging QQ is hard to beat in the international market MSN, WeChat may become the turning point of Tencent internationalization. Because the mobile Internet application itself has more flexible expansion mode, thanks to the rapid dissemination of mobile Internet and global popularity. "Products like WeChat are still niche markets abroad, and only products that are good enough and popular enough to succeed in different markets across the world are possible." Hu Yanping said.

The effect of group is hard to predict. The simpler the product rule, the more spontaneous interaction can be formed. Whether WeChat's "shake" function, or the "sweep" of the two-dimensional code, or the "instant speech" of instant speech communication, are all human instincts and need not be learned. Laziness is inherent in human nature. Even if the public is pursuing novelty, it expects it to have a convenient access system. With the increasing number of cooperative businesses, the mode of "WeChat + 2-dimensional code" will surely form a new consumption mode and fashion. Coupled with the public platform on the line, WeChat is providing a two-way communication, diversified brand promotion and penetration platform for enterprises, and will expand the consumption space of billion level users in reverse direction.