Men'S Fashion New Look: "Uncle" Fashion

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The Paris men's wear week of < p > spring and summer day has come to a close. This marks the end of the whole 2014 spring and summer men's fashion show. The next thing has nothing to do with fashion. It concerns the age of the consumers -- not a target= "_blank" href= "//www.sjfzxm.com/" > designer /a > and the age of its dominant brand, but the age of the target consumer group.

The consumer groups they target are not the young people that you usually think of.

On the contrary, nowadays the trend of men's clothing diversification is more and more obvious, and men are more and more aware of their good image even older men are no exception.

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< p > four fashion companies specially designed fashionable fashion for adult men (adult men are more than enough men to consume enough).

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< p > Berluti (Berluti) enters the fashion world only flexing Qu's four fashion seasons, but it soon established the decadent style of fashion, which is made of light a target= "_blank" href= "//www.sjfzxm.com/" > cloth > /a > single function outfit: the jackets (people feel more like shirts), the raincoat without pattern (can be kneaded together for a bunch of clothes), and the silk jackets (coated with ceramic coating, which can be waterproof and thin fur).

Alessandro Sartori (Alessandro Satori) designed Berluti series "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a ", which is always remembered. But the most impressive impression is the marketing strategy of its parent company, Lu Wei Xuan (LVMH), which seeks to attract older men who are not bad money but are keen on fashion.

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< p > > Jones (Kim Jones), designed by Louis Weedon (Louis Vuitton, another famous brand of Lu Wei Xuan), appears on the stage of the T model.

But in Louis Weedon's store, it's not surprising to see adult models wearing sports jacket and zip-up blouson.

Through his introduction of printed shirt, zipper patch sports jacket and tie dye jacket, Jones fulfilled his desire to show youthful vigor.

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< p > if Jones's clothing series is a travel style, then Herm s aims at the successful adult male, and the outfit is the most eye catching style of this Paris fashion week, including the long sleeved jacket made of washed flax linen: it is simple and can not be stopped.

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At the same time, Ackerman Ackermann (P Haider) put his symbolic dress style into men's wear, and launched his first men's wear series: the jacket and jacket with symmetrical shoulders and flat waist are made of the most luxurious jewel coloured fabric, and the target customers are middle-aged men who are successful in their careers.

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< p > this is an interesting change. The fashion industry places its target customers on older consumers. These people are easily deceived and wish they are still young, while the fashion industry tradition favors young people.

Today, men's clothing is finally "returning to the right path" to serve their normal group (the effect of Zegna (Zegna) in Milan fashion week is excellent and clear at a glance), so that the elderly have their own fashionable costumes, rather than those who let them feel that they are losers.

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< p > the introduction of men's clothing of many age groups has made great success in fashion brands.

Eddie Sleyman (Hedi Slimane) designs for the Saint Laurent (Laurent) are still full of clothes: the slim young male model is wearing a narrow jacket, a short edition and a dress jacket. He is wearing tight trousers and a leather belt.

Nevertheless, from the revised military coat, slender design to slman, and a few blue jeans that are washed white, it is still very pleasing to the eye.

Like Slimane, he quickly created a new world in Saint Rolland, and the costume was complete and convincing.

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< p > Lav Simmons (Raf Simons) takes a clever psychological strategy, which not only recollection the troubles of her youth, but also witnessed many complicated situations faced by men in the present age.

In the big print T-shirt, all kinds of portraits and words and typesetting systems, coupled with a convertible car, diving masters, and naive advertising slogans, young people always optimistic about the state of mind.

Or, at least, it delivers more youthful words than Ji Xi Xi, a T-shirt made from a naive and cool mirror print technology. Yes, Givenchy's clothing has made young people crazy, but the consumer is at the bottom of society.

Its marketing strategy is not innovation, but more like asset operation.

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P no doubt, for decades, Paris has been a radical fashion style base at any age, and this trend has never changed.

The black shorts and sweaters launched by Rick Owens (Rick Owens) are cool on models. The same is true of the Winny Puhh band, who was defeated by the Estonian Eurovision in Estonia. The two drums of the band were tied to the vertical rotating table by the ropes on the T stage. A grey haired man with a beard hoarse and yelled at the top. The other three voices of the Chu bhak face were hung on the roof, and the audience was crazy.

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Homme Plus, launched by P > Comme des Gar ons, is bold and innovative in cutting and stratification. Its jacket occasionally gives people a sense of rustic simplicity, but it usually presents filaments, as well as adding more decorative fabrics and adding buckles to the lower part of a target= "_blank" href= "_blank".

In December of this year, Comme des Gar ons plans to open its own flagship store in New York, Dover Street Market, which is currently recruiting new designers.

This fashion week, many people's idol, Comme des Gar ons founder Wakubo Rei (Rei Kawakubo) visited the young designers from London in Paris, and appreciated their design works, so that the parties were excited.

Among them, she visited Craig Green (Craig Green), and the tie dyeing and clothing exhibition of the other side made great splendor in this fashion week.

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< p > not all exhibitions are commendable.

But this spring and summer clothing season is permeated with optimism. Designers are also aware of the future trend of men's clothing: they do not care about tidiness, but are more intuitive and targeted.

Of course, many men will still openly say that they are fans of past styles.

But in the past three weeks, the tireless efforts of the major brands will play an important role.

Like growing old, male consumers will wake up one day and find themselves a new fashion fan.

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