The Connection Between Home Furnishing And Home Textiles, A New Sales Network.

In the past few years, the supply of home furnishing products has obviously increased. < p >

For example, the Italy brand savethequeen, which offers a wide range of home furnishing products, includes bathrobes, cloaks, cloaks, pantyhose, leggings and sweaters from dressing gowns to bathing bathrobes.

Although these products have great diversity, they all convey the same concept: warmth and comfort at home.

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< p > the relationship between home furnishing and home textiles < /p >

< p > people depend on clothes and colors, which determine the use of household clothes.

In order to harmonize the concept of product and home with home textiles, almost all the underwear brands interviewed show that the color of household clothes should give people a sense of home.

Therefore, the color selection of household clothes is usually neutral colors commonly used in interior decoration, such as mouse gray, grey and camel.

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< p > some brands have further developed this concept. In order to combine the two fields of home furnishing and home textiles together, the German brand lauraashley has adopted a complete set of bedding patterns in some of their household clothes decisively.

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< p > there is no special standard in the industry for making household clothes.

Some brands choose natural fabrics such as cotton and towels, such as Belgian Pluto, French Regence and French pilus.

In addition, for example, the French brand laurencetavernier, they like to use the materials like wool, Arctic cotton or pearl velvet fabric to make large, warm and comfortable home furnishing products.

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< p > home textile store: new sales network < /p >

< p > with more and more lingerie brands developing their home clothes series, more and more underwear retailers are following this trend.

Joachimlethu, a sales manager of the French brand Regence, said, "underwear retailers have started to chase the trend since the underwear retailers found that the difference between pajamas and home clothes became blurred 3 years ago.

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Ilariabini, from Italy's savethequeen Sales Department, said that 2 years ago, their underwear retailers had already provided home clothing products, and about 40% of the underwear brands made their home clothes to enrich their product lines.

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< p > since home clothes convey the concept of "comfort and warmth", underwear brands can also sell their products through another way of selling -- opening home textile shops.

In fact, the opening of home textile shops stimulated the common development of household clothing and home textile products.

For these brands, the more they focus on home furnishing clothing, the better their home textile sales.

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< p > for example, the products of thierryponceletbypilus80%, a French household clothing brand, are sold in home textile shops.

For French laurencetavernier, their main selling channel is the famous home textile brand yvesdelorme.

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< p > generally speaking, the underwear brands that introduce home clothes are more and more inclined to develop in home textile shops.

Now, sales of acquabyregence account for 5% of the home textile store's turnover, and savethequeenmoon's sales account for 30% of the home textile store's turnover.

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< p > for all the brands interviewed, the duet of home textiles and home furnishings dual line products is a successful sales mode. They complement each other in the field and achieve all-round development.

In addition, it can also develop new sales channels, resulting in additional performance growth.

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< p > however, although home textile shops will buy underwear brand home clothes products to highlight their products, they will not put home textile products in their underwear shops to highlight their household clothes.

Therefore, underwear brand occupies a more dominant position in the two line product sales mode of home textiles and home furnishings.

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